SEO Account Manager Job Description [Updated for 2025]

In the realm of digital marketing, the role of an SEO Account Manager has become crucial than ever.

As digital strategies evolve, the demand for proficient individuals who can optimize, manage, and elevate the online visibility of businesses is soaring.

But what does an SEO Account Manager really do?

Whether you are:

• A job seeker trying to understand the intricacies of this role,
• A hiring manager outlining the perfect candidate,
• Or simply curious about the nuances of SEO account management,

You’ve come to the right place.

Today, we present a flexible SEO Account Manager job description template, crafted for effortless posting on job boards or career sites.

Let’s dive right into it.

SEO Account Manager Duties and Responsibilities

SEO Account Managers are responsible for driving the strategic planning and execution of search engine optimization projects for clients.

They must have a deep understanding of SEO strategies and principles and be able to effectively communicate these to a variety of stakeholders.

The duties and responsibilities of an SEO Account Manager include:

• Creating comprehensive SEO strategies tailored to client’s needs and business goals
• Conducting keyword research, technical audits, and competitor analysis
• Presenting regular SEO reports and performance updates to clients
• Maintaining an understanding of industry trends and the latest SEO best practices
• Collaborating with other departments (such as content, design, and development) to implement SEO strategies
• Optimizing website content, landing pages, and paid search copy to improve search engine ranking and visibility
• Developing link building strategies and managing backlinks to improve website authority
• Managing client relationships, including understanding their business needs, setting expectations, and addressing any concerns or questions
• Using SEO tools and analytics platforms to monitor and improve organic traffic and ranking performance

 

SEO Account Manager Job Description Template

Job Brief

We are looking for a skilled SEO Account Manager to join our team.

The ideal candidate will have a knack for understanding client needs, developing customized SEO strategies, and driving measurable results.

The SEO Account Manager will be responsible for managing multiple client accounts and ensuring that SEO strategies align with the clients’ overall marketing goals.

They should be proficient in keyword research, on-page optimization, link building, and analytical reporting.

 

Responsibilities

• Develop and implement SEO strategies for multiple client accounts.
• Conduct keyword research to guide content teams.
• Review technical SEO issues and recommend fixes.
• Optimize website content, landing pages, and paid search copy.
• Direct off-page optimization projects (e.g., link-building).
• Collect data and report on traffic, rankings, and other SEO aspects.
• Work with social media and PPC teams to optimize campaigns.
• Keep abreast of SEO and integrated marketing trends.
• Manage client relationships and provide effective reporting.

 

Qualifications

• Proven experience as an SEO Manager or similar role.
• Knowledge of standard and current SEO practices.
• Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, WebTrends).
• Experience with SEO reporting.
• Strong communication skills.
• Analytical mindset with numerical aptitude.
• BSc/BA in Marketing, Business or related field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: SEO Account Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for client meetings.
• Reporting Structure: Reports to the SEO Director or Head of Digital Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $65,000 minimum to $95,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a SEO Account Manager Do?

SEO Account Managers work for digital marketing agencies or as a part of an organization’s marketing team.

They are primarily responsible for managing a portfolio of clients’ websites to improve their search engine optimization (SEO).

They perform a variety of tasks including keyword research, implementing SEO strategies, and monitoring the effectiveness of current SEO campaigns.

They also work closely with content creators and web developers to ensure all online content is optimized for search engines.

SEO Account Managers are also responsible for keeping up with changes in the search engine algorithms and implementing necessary changes to maintain or improve website rankings.

They communicate regularly with clients to report on SEO progress, explain complex SEO concepts in a clear and understandable manner, and make recommendations for improvements.

Their ultimate goal is to increase the visibility of their clients’ websites on search engines, drive more organic traffic, and ultimately increase leads and sales.

 

SEO Account Manager Qualifications and Skills

An SEO Account Manager should possess a blend of technical knowledge, analytical thinking, and excellent client management skills, including:

• Strong knowledge of search engine optimization practices and strategies to improve a client’s website ranking.
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Excellent communication skills to interact with clients, understand their needs, and explain complex SEO concepts in an understandable language.
• Experience with SEO reporting and analytical tools (like Google Analytics, SEMRush, etc.) to track website performance and derive actionable insights.
• Strong project management skills to handle multiple client accounts, ensuring timely delivery of services and client satisfaction.
• Understanding of website design and development principles that impact SEO, such as responsive design, page speed, etc.
• Ability to work effectively within a team and independently, showing initiative and proactiveness.
• Detail-oriented and organized approach to work, with the ability to multitask and prioritize effectively.

 

SEO Account Manager Experience Requirements

SEO Account Managers usually have at least 2-3 years of experience in a digital marketing or SEO specialist role.

They typically have a solid understanding of SEO strategies and tactics, gained through hands-on experience with website optimization, keyword research, and content creation.

Many SEO Account Managers start their careers as SEO analysts or specialists, gaining practical experience in improving a website’s search engine ranking and developing an understanding of algorithms used by search engines.

Candidates with more than 3-5 years of experience often have a proven track record of successfully managing multiple SEO campaigns, developing strategies to increase organic traffic, and working closely with clients to meet their digital marketing goals.

Those with over 5 years of experience may have previously held leadership roles such as team leader or senior SEO specialist, showcasing their ability to manage a team and coordinate with other departments.

Additionally, they should have experience with SEO tools like Google Analytics, SEMrush, and Moz, and have strong analytical skills to interpret SEO data and reports.

 

SEO Account Manager Education and Training Requirements

SEO Account Managers typically hold a bachelor’s degree in marketing, business, or a related field.

They require extensive knowledge of search engine optimization practices and trends, and often, experience with content management systems like WordPress.

Proficiency in using SEO tools such as Google Analytics, Moz, SEMRush, or similar platforms is also crucial.

Understanding of coding languages like HTML, CSS, or JavaScript can also be beneficial, though not always required.

Some roles may prefer candidates with a master’s degree in digital marketing or a related discipline, emphasizing the importance of advanced SEO strategies and online marketing.

Certification in Google Analytics, Google Ads, or other industry-recognized qualifications can be a valuable addition to an SEO Account Manager’s portfolio.

Continual learning and staying updated with the latest SEO trends, search algorithm updates, and digital marketing strategies are vital for this role.

Experience in managing multiple accounts or projects and strong communication skills are also typically required.

 

SEO Account Manager Salary Expectations

An SEO Account Manager can expect to earn an average salary of $60,614 (USD) per year.

The specific income may fluctuate based on various factors such as experience, level of expertise, geographical location, and the hiring organization.

 

SEO Account Manager Job Description FAQs

What skills does an SEO Account Manager need?

An SEO Account Manager needs to have excellent analytical skills to examine website traffic metrics and devise strategies to improve SEO.

They should also have strong communication and presentation skills to explain complex concepts to clients in a clear manner.

Experience with SEO tools, knowledge of Google algorithms, and a solid understanding of digital marketing principles are also crucial.

 

Do SEO Account Managers need a degree?

While many SEO Account Managers hold a degree in marketing, business, or a related field, it’s not a strict requirement.

What’s more important is the practical knowledge and experience in SEO and digital marketing.

Some employers might prefer candidates with certain certifications like Google Analytics or Google Ads.

 

What should you look for in an SEO Account Manager resume?

Look for a strong background in SEO, demonstrated through previous roles or projects.

Proficiency in SEO tools such as Google Analytics, SEMRush or Ahrefs is a plus.

Experience in managing client accounts and proof of successful SEO strategies that led to improved web traffic or conversions would be highly beneficial.

Also, look for soft skills like problem-solving, strategic thinking, and excellent communication.

 

What qualities make a good SEO Account Manager?

A good SEO Account Manager is results-driven and proactive, consistently looking for ways to improve a client’s website ranking.

They need to be analytical thinkers, able to interpret complex data and make strategic decisions.

Excellent communication is vital, as they will be dealing with clients regularly.

They must also be up-to-date with the latest SEO practices and Google algorithm updates.

 

Is it difficult to hire SEO Account Managers?

Hiring an SEO Account Manager can be challenging due to the specific skills and experience required.

It’s not just about understanding SEO, they also need to be capable of managing accounts and maintaining strong client relationships.

Therefore, finding a candidate with the right balance of technical SEO knowledge and excellent interpersonal skills can be a daunting task.

 

Conclusion

And there you have it.

Today, we’ve illuminated the multifaceted role of an SEO Account Manager.

Surprise!

It’s not just about optimizing for search engines.

It’s about strategizing for success, one keyword at a time.

With our handy SEO Account Manager job description template and real-world examples, you’re fully equipped to dive in.

But why limit yourself?

Explore further with our job description generator. It’s your perfect companion for crafting razor-sharp job listings or tailoring your resume to precision.

Remember:

Every keyword is a part of a greater strategy.

Let’s strategize for success. Together.

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