SEO and Inbound Marketing Lead Job Description [Updated for 2025]

In the online world, the emphasis on SEO and Inbound Marketing Leads has never been greater.

With the constant evolution of digital marketing techniques, there’s a growing demand for proficient professionals who can drive, enhance, and protect our online visibility and inbound marketing efforts.

But let’s delve deeper: What’s really expected from an SEO and Inbound Marketing Lead?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager constructing the ideal candidate profile,
• Or simply fascinated by the intricacies of SEO and inbound marketing,

You’ve landed on the right page.

Today, we present a tailor-made SEO and Inbound Marketing Lead job description template, designed for effortless posting on job boards or career sites.

Let’s dive straight into it.

SEO and Inbound Marketing Lead Duties and Responsibilities

SEO and Inbound Marketing Leads play a crucial role in boosting a company’s online presence and visibility.

Their main goal is to increase website traffic by developing and implementing effective search engine optimization strategies and inbound marketing campaigns.

The duties and responsibilities include:

• Performing keyword research to optimize existing content and discover new opportunities
• Developing and implementing effective search engine optimization (SEO) strategies to boost organic traffic
• Coordinating content, design, social media, pay-per-click (PPC) marketing, and other activities
• Manage offsite and onsite optimization projects and reporting on performance
• Handling the creation and distribution of quality content to attract and engage target audience
• Using advanced metrics to measure the success of a marketing campaign
• Keeping up-to-date with the latest trends and best practices in SEO and inbound marketing
• Designing, implementing, and analyzing conversion tests
• Cooperating with the marketing team to enhance the overall marketing strategy
• Reporting to management about marketing goals and results
• Improving the user experience on the company’s website (includes design, content, and usability)

 

SEO and Inbound Marketing Lead Job Description Template

Job Brief

We are seeking a skilled SEO and Inbound Marketing Lead to spearhead our online marketing efforts.

The candidate will be responsible for driving organic traffic to our website, increasing our search engine rankings, and generating leads through inbound marketing strategies.

The SEO and Inbound Marketing Lead will be well-versed in the principles of search engine marketing (SEM) including search engine optimization (SEO) and paid search (PPC).

They will also be proficient in content strategy, social media, and lead generation initiatives.

Ultimately, this role is about maximizing the volume of inbound organic traffic from search engines and converting that traffic into new leads for the business.

 

Responsibilities

• Perform ongoing keyword discovery, expansion and optimization
• Develop and implement link building strategy
• Manage and optimize our PPC campaigns on various platforms
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Monitor and evaluate search results and search performance across the major search channels
• Develop and execute successful SEO strategies
• Review technical SEO issues and recommend fixes
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings and other SEO aspects

 

Qualifications

• Proven experience as SEO Manager, SEM Manager or similar role
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• BS/BA degree in Marketing, Business or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development assistance

 

Additional Information

• Job Title: SEO and Inbound Marketing Lead
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or conferences.
• Reporting Structure: Reports to the Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $80,000 minimum to $130,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a SEO and Inbound Marketing Lead Do?

A SEO (Search Engine Optimization) and Inbound Marketing Lead primarily work for corporations across industries or as members of digital marketing agencies.

They can also work as independent consultants or freelancers.

Their main responsibility is to increase a company’s online presence by improving its ranking on search engine results pages (SERPs).

They do this by conducting keyword research, optimizing web pages for SEO, creating and implementing link building strategies, and analyzing and reporting on SEO performance.

Inbound Marketing is another crucial aspect of their role.

They are responsible for attracting customers through engaging and valuable content that is tailored to their needs and interests.

This includes creating and managing blogs, e-books, whitepapers, email newsletters, social media campaigns, and other types of content.

They also develop and manage marketing automation strategies, lead nurturing processes, and landing pages to convert website visitors into leads and customers.

Another key aspect of their role is to track, analyze, and report on key metrics to measure the effectiveness of the inbound marketing efforts and make necessary adjustments for optimization.

They work closely with other members of the marketing team to ensure a cohesive and comprehensive approach to the company’s overall marketing strategy.

Their goal is to generate high-quality traffic and leads for the business, increase brand awareness, and ultimately drive sales and revenue growth.

They are constantly monitoring and adapting their strategies based on market trends, changes in search engine algorithms, and customer behavior patterns.

 

SEO and Inbound Marketing Lead Qualifications and Skills

An effective SEO and Inbound Marketing Lead should have the skills and qualifications that align with your job description, such as:

• Technical knowledge of SEO principles and strategies to improve website’s visibility on search engine results pages.
• Experience with marketing automation tools to streamline and automate marketing tasks and workflows.
• Analytical skills to gather key business and user insights, and apply their strategic planning skills to create a long-term vision for the content that’s generated.
• Communication skills to collaborate with internal teams, and to communicate the strategy and performance of the campaigns to stakeholders.
• Strong writing and editing skills for producing high-quality content, which is crucial for SEO and inbound marketing.
• Knowledge of HTML, CSS, and other website coding languages as well as website analytics tools.
• Project management skills to manage multiple campaigns and their respective timelines, ensuring that all tasks are executed on schedule.
• Adept at keyword research, link building and able to understand the importance of SEO in the broader marketing mix.
• Understanding of customer segmentation, customer journey mapping and the role of content marketing in attracting and converting customers.

 

SEO and Inbound Marketing Lead Experience Requirements

Candidates applying for an SEO and Inbound Marketing Lead role are generally expected to have at least 3 to 5 years of experience in SEO and inbound marketing.

This experience may include work in roles such as SEO Specialist, Content Marketer, or Digital Marketing Specialist, where they would have developed strong skills in search engine optimization, content creation, social media marketing, and email marketing.

As part of this role involves guiding and leading a team, it is beneficial for candidates to have some prior leadership or managerial experience.

This could have been gained in a team-lead role within a digital marketing team, or through leading significant marketing campaigns or projects.

Candidates should also have significant experience in using and interpreting analytics tools such as Google Analytics, SEMRush, or MOZ, as well as experience with marketing automation tools like HubSpot or Marketo.

This will allow them to evaluate the success of marketing strategies and make data-driven decisions.

In addition, experience with HTML, CSS, and WordPress can be beneficial, as it allows for more effective communication and collaboration with web development teams.

Overall, the successful candidate should have a proven track record of improving SEO rankings and driving inbound marketing strategies that increase brand visibility, customer engagement, and sales conversions.

 

SEO and Inbound Marketing Lead Education and Training Requirements

SEO and Inbound Marketing Leads typically hold a bachelor’s degree in marketing, business, communications, or a related field.

They require a solid understanding of search engine optimization (SEO) principles, content management systems, and keyword research.

In-depth knowledge about Google Analytics, Google AdWords and other data processing tools is a must.

Often, these professionals also have certifications in SEO and digital marketing from recognized institutions, which showcase their technical skills in driving organic traffic and improving online visibility.

Further, it is beneficial if they have hands-on experience with inbound marketing systems, and have a data-driven approach to analyze the performance of marketing campaigns.

In addition to formal education, they need excellent communication skills to collaborate with team members and explain complex concepts to non-technical stakeholders.

Knowledge in graphic design, user interface (UI) and user experience (UX) design can also be beneficial as these roles often require creating visually appealing and user-friendly content.

Continuing education is crucial in this ever-evolving digital world.

SEO and Inbound Marketing Leads are encouraged to attend webinars, online courses, and industry conferences to keep pace with the latest SEO strategies and inbound marketing tools.

A master’s degree in digital marketing or business administration can further enhance the career prospects of an SEO and Inbound Marketing Lead, indicating their commitment to learning and leadership potential.

 

SEO and Inbound Marketing Lead Salary Expectations

The average salary for an SEO and Inbound Marketing Lead is $79,830 (USD) per year.

However, the actual earnings can fluctuate based on factors such as years of experience, level of expertise, the size and industry of the employing company, and the region in which one is employed.

 

SEO and Inbound Marketing Lead Job Description FAQs

What skills does an SEO and Inbound Marketing Lead need?

An SEO and Inbound Marketing Lead should have strong analytical skills to understand and interpret data related to website traffic and the effectiveness of marketing campaigns.

They should have proficiency in SEO tools and platforms, content management systems, and be experienced in keyword research.

Good knowledge of HTML, CSS, and other website coding languages can be beneficial.

Above all, they should possess excellent communication and leadership skills to effectively coordinate with different teams.

 

Do SEO and Inbound Marketing Leads need a degree?

Typically, an SEO and Inbound Marketing Lead should have a bachelor’s degree in Marketing, Business, or a related field.

However, a proven track record of successful SEO and inbound marketing campaigns can compensate for the lack of a formal degree.

Certifications in SEO, Google Analytics, and other relevant areas are a plus.

 

What should you look for in an SEO and Inbound Marketing Lead resume?

When reviewing resumes, look for demonstrated experience in managing successful SEO strategies and inbound marketing campaigns.

Knowledge of different SEO tools, content management systems, and data analytics tools should be evident.

Also, check for any relevant certifications such as Google Analytics or Hubspot Inbound Marketing.

 

What qualities make a good SEO and Inbound Marketing Lead?

A good SEO and Inbound Marketing Lead is innovative and proactive in identifying new trends and strategies to increase web traffic and lead generation.

They have an analytical mindset, enabling them to effectively interpret data and make informed decisions.

They are also excellent communicators, capable of explaining complex concepts in a simple manner to their team and other stakeholders.

 

What does the career progression for an SEO and Inbound Marketing Lead look like?

An SEO and Inbound Marketing Lead can progress to higher management roles such as SEO Manager, Digital Marketing Director, or Chief Marketing Officer, depending on the size and structure of the organization.

Some may choose to specialize and become consultants in specific areas such as SEO or content marketing.

Others may venture into related fields like social media marketing, PPC advertising, or marketing automation.

 

Conclusion

And there you have it.

Today, we’ve demystified the ins and outs of what it truly means to be an SEO and Inbound Marketing Lead.

Surprise, surprise?

It’s not merely about embedding keywords or crafting clickable content.

It’s about architecting the digital landscape, one optimized webpage at a time.

Armed with our comprehensive SEO and Inbound Marketing Lead job description template and real-world scenarios, you’re ready to jumpstart your career.

But why limit yourself?

Plunge further with our job description generator. It’s your secret weapon for creating laser-focused job listings or perfecting your resume.

Remember:

Every optimized word contributes to the bigger picture.

Let’s shape that digital landscape. Together.

How to Become a SEO and Inbound Marketing Lead (Complete Guide)

Freedom in the Workplace: The Most Flexible Jobs for Modern Lives

The Slog Squad: The Most Hated Jobs That Feel Like Forever

Cash Kings: The Ultimate Guide to the Highest Paying Careers of 2025!

Earn Like a Boss: Remote Jobs That Can Make You Rich!