SEO Content Analyst Job Description [Updated for 2025]

In the digital marketing landscape, the demand for SEO Content Analysts is at its peak.

As the online world evolves, the need for proficient individuals who can strategize, execute, and analyze our SEO content grows stronger.

But let’s delve deeper: What is truly expected from an SEO Content Analyst?

Whether you are:

• A job seeker trying to comprehend the core of this role,
• A hiring manager creating a profile for the perfect candidate,
• Or simply fascinated by the intricacies of SEO content analysis,

You’ve arrived at the right destination.

Today, we present a versatile SEO Content Analyst job description template, designed for effortless posting on job boards or career sites.

Let’s dive in right away.

SEO Content Analyst Duties and Responsibilities

SEO Content Analysts use a range of tools and strategies to optimize website content for search engine rankings, and analyze user engagement and other performance metrics to guide continuous improvement of the content.

Their key duties and responsibilities include:

• Researching and implementing content recommendations for organic SEO success
• Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Performing ongoing keyword discovery, expansion and optimization
• Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimizing copy and landing pages for search engine marketing
• Performing ongoing keyword discovery, expansion and optimization
• Developing and implementing link building strategy
• Working with the development team to ensure SEO best practices are properly implemented on newly developed code
• Working with editorial and marketing teams to drive SEO in content creation and content programming
• Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

 

SEO Content Analyst Job Description Template

Job Brief

We are seeking a detail-oriented SEO Content Analyst to help drive our website’s organic growth.

The SEO Content Analyst will be responsible for analyzing, reviewing and implementing changes to our websites so they are optimized for search engines.

This role includes conducting keyword research, analyzing website data, developing content strategy, and making recommendations to improve our SEO ranking.

Our ideal candidate has a deep understanding of SEO principles, a technical mindset, and excellent analytical skills.

The ability to work within a team and effectively communicate SEO best practices is a must.

 

Responsibilities

• Analyze website performance data to make recommendations for improvement
• Conduct keyword research and identify keyword opportunities
• Develop and implement effective SEO strategies
• Coordinate with content and marketing teams to drive SEO in content creation
• Monitor and analyze SEO statistics such as clicks, impressions, and conversion rates
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Ensure compliance with continuously changing SEO trends and algorithms

 

Qualifications

• Proven work experience as a SEO Analyst or similar role
• Knowledge of standard and current SEO practices
• Experience with SEO reporting and SEO analytics tools
• Understanding of HTML, CSS, and JavaScript
• Excellent analytical skills
• Strong communication skills
• BS/BA degree in Marketing, IT, Business or related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Flexible work schedule
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: SEO Content Analyst
• Work Environment: Office setting with options for remote work. Minimal travel may be required.
• Reporting Structure: Reports to the SEO Manager or Digital Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $55,000 minimum to $75,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a SEO Content Analyst Do?

SEO Content Analysts usually work for marketing agencies, corporations, or as freelancers.

They are pivotal in enhancing a company’s online presence and visibility.

Their primary task is to analyze, review, and implement changes to websites so they are optimized for search engines.

This means maximizing the traffic to a site by improving page rank within search engines.

SEO Content Analysts conduct keyword research and use SEO guidelines to optimize content.

They are also responsible for producing and editing website content that includes not only text, but also images, videos, and animations to attract users and promote the website or brand.

They also perform ongoing keyword discovery, expansion, and optimization and recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Additionally, they monitor daily performance metrics to understand SEO strategy performance and collaborate with the social media team to optimize campaigns.

They keep themselves updated with SEO, search engine, social media, and internet marketing industry trends and developments to ensure they are current in their role.

SEO Content Analysts also produce regular reports to track progress, making necessary changes and reacting quickly to the ever-changing world of search engine optimization.

 

SEO Content Analyst Qualifications and Skills

An SEO Content Analyst should possess a diverse set of skills that combine technical understanding with content creation, including:

• Understanding of SEO principles and digital marketing strategies to optimize website content for search engines and drive website traffic.
• Strong writing and editing skills to create, review, and optimize content for various digital platforms.
• Research skills to identify keywords and topics that are relevant to the target audience and have high search potential.
• Analytical skills to monitor and analyze website traffic, user behavior, and SEO performance, and to make data-driven decisions.
• Technical skills to work with various SEO tools, content management systems, and website analytics tools such as Google Analytics.
• Communication skills to collaborate with content creators, web developers, and marketing teams, as well as to present reports and strategies to stakeholders.
• Project management skills to manage multiple tasks, set priorities, and meet deadlines in a fast-paced environment.
• Knowledge of HTML, CSS, and other relevant web languages is often desirable for better understanding of website structures and optimization.

 

SEO Content Analyst Experience Requirements

Entry-level SEO Content Analysts typically have 1 to 2 years of experience in digital marketing, web development, or content creation.

This experience could be obtained through internships, part-time positions, or relevant coursework.

Familiarity with SEO tools like Google Analytics, SEMrush, or Moz is often required, along with a strong understanding of keyword research and SEO strategies.

Candidates with 3 to 5 years of experience usually have a more comprehensive understanding of SEO best practices, content analysis, and are proficient in using a range of SEO and analytical tools.

They can strategize and execute SEO campaigns, conduct SEO audits, and monitor website performance.

Professionals with more than 5 years of experience in SEO content analysis likely have a proven record of improving website rankings and increasing web traffic.

They may also have experience leading a team, developing SEO training programs, and managing large-scale SEO projects.

At this level, experience with multiple content management systems and proficiency in HTML/CSS could be beneficial.

 

SEO Content Analyst Education and Training Requirements

An SEO Content Analyst typically has a bachelor’s degree in marketing, communications, computer science, or a related field.

A solid understanding of search engine algorithms, keyword research, and content optimization strategies is essential.

In addition to formal education, practical experience with SEO tools such as Google Analytics, SEMrush, Ahrefs or similar platforms is highly beneficial.

It’s also advantageous for an SEO Content Analyst to have a strong writing background, as they often need to make content recommendations or even write SEO-friendly copy themselves.

To stay updated with the ever-changing SEO industry, ongoing education in the form of professional development courses or certifications can be beneficial.

Certifications from Google, Bing or other SEO platforms can demonstrate a candidate’s commitment to staying current in the field.

A master’s degree in digital marketing or a related field may be required for more advanced roles.

Also, a strong analytical mindset and problem-solving skills are crucial to succeed in this role.

 

SEO Content Analyst Salary Expectations

The average salary for an SEO Content Analyst is $55,459 (USD) per year.

However, this can vary based on factors such as years of experience in the field, specific skills, the size and type of the company, and the location of the job.

 

SEO Content Analyst Job Description FAQs

What skills does an SEO Content Analyst need?

SEO Content Analysts should possess a deep understanding of SEO best practices and the ability to evaluate and change a website’s content to improve its ranking on search engines.

They should have proficiency in keyword research and implementation, and the ability to analyze and interpret website analytics.

Strong writing and editing skills are important, as is the ability to communicate effectively with other team members.

 

Do SEO Content Analysts need a degree?

While a specific degree is not always required, many SEO Content Analysts hold a bachelor’s degree in marketing, business, or a related field.

However, practical experience with SEO, content creation, and website analytics is often more important than formal education.

Some positions may also require familiarity with certain software or programming languages.

 

What should you look for in an SEO Content Analyst resume?

Key things to look for in an SEO Content Analyst’s resume include experience with SEO, content creation, and website analytics.

Certifications in Google Analytics, Google Ads, or other relevant areas can also be a plus.

Look for evidence of successful SEO campaigns they have worked on, as well as their ability to work in a team and communicate effectively.

 

What qualities make a good SEO Content Analyst?

A good SEO Content Analyst is detail-oriented, analytical, and proactive.

They should be able to identify opportunities for improvement in a website’s SEO, implement changes, and track the results.

Good SEO Content Analysts are also creative, able to think of new ways to use content to attract and retain website visitors.

They should be strong communicators, able to explain their strategies and results to team members and stakeholders.

 

What is the career progression for an SEO Content Analyst?

SEO Content Analysts can progress into a variety of roles within digital marketing, depending on their interests and skills.

They could move into a more senior SEO role, managing a team of analysts.

Alternatively, they could specialize in a specific area of SEO, such as link building or technical SEO.

Some may also choose to move into broader digital marketing or content roles.

 

Conclusion

And there you have it.

Today, we’ve deciphered the unique puzzle of what it truly means to be an SEO content analyst.

Surprised?

It’s not just about keywords and backlinks.

It’s about weaving digital narratives, one strategic piece of content at a time.

Armed with our SEO content analyst job description template and realistic examples, you’re ready to conquer.

But why stop there?

Plunge deeper with our job description generator. It’s your next step to creating laser-focused job listings or refining your resume to absolute perfection.

Remember:

Each piece of content is a part of a bigger digital story.

Let’s craft that narrative. Together.

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