SEO Data Analyst Job Description [Updated for 2025]

In the realm of digital marketing, the focus on SEO Data Analysts has never been sharper.

As search engines evolve and data complexity grows, the demand for insightful minds capable of interpreting, manipulating, and leveraging our SEO data is on the rise.

But let’s delve into the specifics: What’s truly expected from an SEO Data Analyst?

Whether you are:

• A job seeker looking to understand the core of this role,
• A hiring manager crafting the perfect candidate profile,
• Or merely fascinated by the intricate world of SEO data analysis,

You’ve come to the right place.

Today, we present a versatile SEO Data Analyst job description template, structured for effortless posting on job boards or career sites.

Let’s dive right into it.

SEO Data Analyst Duties and Responsibilities

SEO Data Analysts use their expertise in search engine optimization, data collection, and analysis to improve the visibility of websites in search engine results.

They play a critical role in the digital marketing strategy by understanding user behavior, trends and effectively using this data to optimize website ranking.

Their duties and responsibilities include:

• Perform regular audits of websites and make recommendations for improvement
• Analyze website traffic data and create reports
• Develop and implement SEO strategies to increase website visibility and traffic
• Conduct keyword research to guide content teams
• Review and analyze competitor sites and understand their SEO tactics
• Work closely with content and marketing teams to drive SEO in content creation and content programming
• Monitor and evaluate search results and performance across major search channels
• Use various analytic tools to gather data on website performance
• Present SEO strategies and key findings to team members and management
• Stay updated with the latest SEO and digital marketing latest trends and best practices

 

SEO Data Analyst Job Description Template

Job Brief

We are seeking an experienced SEO Data Analyst to optimize the performance of our digital properties.

Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, and making data-driven decisions to improve our search engine optimization.

Our ideal candidate is skilled in data interpretation, digital trends forecasting, and implementing SEO strategies.

A strong background in digital marketing, especially with a focus on SEO and data analysis, is essential.

 

Responsibilities

• Performing keyword research in coordination with business objectives.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Perform ongoing keyword discovery, expansion, and optimization.
• Compile and present SEO performance reports.
• Keep pace with SEO, search engine, and internet marketing industry trends and developments.
• Monitor and evaluate search results and search performance across major search channels to improve rankings.
• Collaborate with teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

 

Qualifications

• Proven experience as an SEO analyst or similar role.
• Knowledge of standard and current SEO practices.
• Experience with SEO reporting and analytics tools.
• Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, WebTrends).
• Ability to analyze data and provide evidence-based recommendations.
• Experience in content marketing and content growth.
• Understanding of HTML, CSS, and JavaScript as they relate to SEO.
• BSc/BA in Computer Science, Marketing, Business Analytics or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: SEO Data Analyst
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the SEO Manager or Digital Marketing Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $85,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a SEO Data Analyst Do?

SEO Data Analysts work predominantly in the digital marketing sector, enhancing a company’s online visibility and web presence.

Their primary role is to analyse website data and employ SEO strategies to improve organic search rankings.

They make use of various analytics and keyword tools to identify patterns, trends, and potential areas of improvement in a website’s search performance.

SEO Data Analysts are responsible for conducting competitor analysis, keyword research, and on-page optimization to ensure better search engine rankings.

They regularly monitor and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and bounce rates.

They also work closely with content creators and web developers, providing recommendations on content optimization and technical SEO improvements.

Their role is not just limited to data analysis.

They often have to stay updated with the latest SEO trends and search engine algorithm changes to develop and implement effective SEO campaigns.

In some cases, they also collaborate with paid search teams to align SEO strategies with pay-per-click (PPC) campaigns for maximum online visibility.

Their ultimate goal is to increase website traffic, improve user engagement, and drive conversions.

 

SEO Data Analyst Qualifications and Skills

An SEO Data Analyst uses a combination of technical skills, analytical skills and knowledge of SEO best practices to improve website rankings, including:

• Analytical skills to evaluate and interpret complex data related to website traffic and user behavior.
• Proficiency in using SEO tools like Google Analytics, SEMRush, Ahrefs or Moz to track website performance and uncover SEO opportunities.
• Technical knowledge of SEO principles, including on-page and off-page optimization, keyword research, and content strategy.
• Strong knowledge of search algorithms and ranking strategies to optimize website visibility on search engine result pages (SERPs).
• Communication skills to present complex data in a clear and concise manner to stakeholders and team members.
• Problem-solving skills to identify SEO issues or anomalies in website performance data and develop effective solutions.
• Experience with data visualization tools like Tableau or PowerBI to create reports and dashboards that illustrate SEO performance.
• Familiarity with coding languages like HTML, CSS, or JavaScript is often beneficial for deeper SEO analysis and website optimization.

 

SEO Data Analyst Experience Requirements

SEO Data Analysts generally need to have a strong background in data science and SEO.

A minimum of 2 to 3 years of experience working directly with SEO and data analytics is often a basic requirement for this role.

This experience can be gained through direct roles in SEO or data analysis, or through related roles in digital marketing or website management.

Candidates with a strong background in SEO may have experience in optimizing web content for search engines, tracking and analyzing website analytics, and developing SEO strategies.

They may also have experience using SEO tools such as Google Analytics, SEMrush, or Ahrefs.

As for data analysis, experienced candidates may have a background in collecting, processing, and interpreting complex digital data to identify trends, develop charts and presentations, and create detailed reports.

They may have experience using data analysis tools like Excel, Python, or SQL.

Those with more than 5 years of experience in SEO data analysis may have some leadership experience and may be prepared to take on managerial roles.

They may also have more advanced skills in predictive modeling and machine learning, and may be well-versed in creating and implementing SEO strategies based on complex data analysis.

In addition to job experience, a degree in a related field such as Data Science, Statistics, Computer Science, or Marketing can be advantageous.

Ongoing education and certification in SEO and data analytics can also be beneficial and demonstrate a commitment to staying updated in this rapidly changing field.

 

SEO Data Analyst Education and Training Requirements

SEO Data Analysts typically require a bachelor’s degree in marketing, business, computer science, or a related field.

They should possess a strong understanding of SEO principles, digital marketing, and web analytics.

Familiarity with analytical tools such as Google Analytics, Google Search Console, SEMrush, and other SEO tools is essential.

Knowledge in programming languages like Python, R, or SQL can be beneficial, as they often need to work with large data sets and automate tasks.

Many positions prefer candidates with a master’s degree in data science, marketing, or a related discipline.

This is especially true for roles that involve strategic decision-making based on SEO data analysis.

Certification in Google Analytics, Google AdWords, or similar platforms can also be advantageous, demonstrating a candidate’s specialized skills and commitment to the field.

Continuous learning is crucial in this rapidly evolving field, and therefore, SEO Data Analysts are often encouraged to attend workshops, webinars, and courses to stay updated with the latest SEO trends and techniques.

 

SEO Data Analyst Salary Expectations

An SEO Data Analyst can expect to earn an average salary of $64,000 (USD) per year.

The actual earnings can differ based on factors such as experience level, education, and the geographic location of the job.

 

SEO Data Analyst Job Description FAQs

What skills does an SEO Data Analyst need?

An SEO Data Analyst needs to possess strong analytical and problem-solving skills to interpret data and turn it into actionable insights.

They should be proficient in SEO tools such as Google Analytics and Search Console, and have good knowledge of digital marketing, content creation, and website design.

Basic understanding of HTML, CSS, and Javascript can be beneficial.

Good communication skills are also essential to present their findings to stakeholders.

 

Do SEO Data Analysts need a degree?

While many SEO Data Analysts hold a degree in fields like Information Systems, Computer Science or Statistics, it is not strictly necessary.

More important is having a strong understanding of SEO, digital marketing, and data analysis.

A certification in Google Analytics or similar can also be beneficial.

 

What should you look for in an SEO Data Analyst resume?

Look for a strong background in data analysis, as well as proficiency in SEO tools and strategies.

Experience with digital marketing, content creation, and web analytics are also important.

Familiarity with coding languages and database systems can be a plus.

In addition, they should demonstrate strong analytical and problem-solving skills.

 

What qualities make a good SEO Data Analyst?

A good SEO Data Analyst is detail-oriented and has a natural curiosity for digging into data.

They are good at identifying patterns, trends, and insights from complex data sets.

They should be self-motivated and proactive, constantly staying updated with the latest SEO trends and changes in search engine algorithms.

Excellent communication skills are also important, as they need to explain their findings and recommendations to non-technical team members.

 

Is it difficult to hire SEO Data Analysts?

The demand for skilled SEO Data Analysts is high, and the field is relatively new, making the hiring process potentially challenging.

To attract the best candidates, companies may need to offer competitive salaries, ongoing training opportunities, and the chance to work on exciting projects.

It’s also important to look for candidates who are passionate about SEO and data analysis, as this is a rapidly evolving field that requires continuous learning.

 

Conclusion

And there we have it.

Today, we’ve unraveled the true essence of being an SEO Data Analyst.

Here’s the kicker:

It’s not just about crunching numbers.

It’s about shaping the digital landscape, one data point at a time.

With our definitive SEO Data Analyst job description template and real-life examples, you’re all equipped to make your next move.

But why halt your momentum?

Delve deeper with our job description generator. It’s your secret weapon for creating laser-precise job listings or fine-tuning your resume to perfection.

Take note:

Every piece of data is a piece of the broader digital puzzle.

Let’s piece it together. As a team.

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