SEO Developer Job Description [Updated for 2025]

In the realm of online marketing, the focus on SEO developers has never been greater.
As the digital landscape continues to evolve, the demand for skilled individuals who can optimize, refine, and protect our online visibility grows stronger.
But let’s dive deeper: What’s really expected from an SEO developer?
Whether you are:
- An aspiring candidate seeking to understand the core of this role,
- An employer crafting the perfect profile for this job,
- Or simply fascinated by the complexities of SEO development,
You’re in the right place.
Today, we present a comprehensive SEO developer job description template, crafted for effortless posting on job boards or career sites.
Let’s delve right into it.
SEO Developer Duties and Responsibilities
SEO Developers use strategic thinking and technical skills to optimize websites for search engine ranking, draw targeted traffic, and improve website performance.
They should have a strong understanding of SEO principles, web technologies, and digital marketing strategies.
Their duties and responsibilities often include:
- Conducting website audits to identify technical issues impacting SEO performance
- Developing and implementing effective SEO strategies to enhance website visibility
- Researching and integrating relevant keywords into website content to improve search engine ranking
- Creating sitemaps, robots.txt files, and other SEO best practices for website optimization
- Monitoring and analyzing SEO statistics such as redirects, click rate, bounce rate, and others
- Collaborating with web developers and marketing team to optimize website design and usability
- Staying updated with the latest SEO trends and technologies to ensure website remains competitive
- Generating and presenting reports on SEO performance and progress to stakeholders
SEO Developer Job Description Template
Job Brief
We are seeking a talented SEO Developer to manage our search engine optimization and marketing activities.
The SEO Developer responsibilities include managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Our ideal candidates are familiar with the latest SEO trends and techniques, and have experience in web analytics, marketing, and business development.
Ultimately, the role of the SEO Developer is to ensure that our web presence is optimized for organic search performance, lead generation, and conversion.
Responsibilities
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Manage and improve organic search engine performance and goal setting based on clickthrough rates, traffic, and conversions
- Stay up-to-date with the latest trends and changes in SEO and major search engine algorithms
Qualifications
- Proven SEO experience, preferably in a developer role
- Understanding of ranking factors and search engine algorithms
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Proficiency in HTML, CSS, and JavaScript development and constraints
- Experience with website optimization tools
- Ability to analyze data and provide evidence-based recommendations
- BS/BA degree in a related field
Benefits
- 401(k)
- Health insurance
- Dental insurance
- Retirement plan
- Paid time off
- Training and development opportunities
Additional Information
- Job Title: SEO Developer
- Work Environment: Office-based with options for remote work. Some travel may be required for team meetings or client consultations.
- Reporting Structure: Reports to the SEO Manager or Digital Marketing Manager.
- Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
- Pay Range: $65,000 minimum to $110,000 maximum
- Location: [City, State] (specify the location or indicate if remote)
- Employment Type: Full-time
- Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].
What does a SEO Developer do?
SEO Developers, also known as Search Engine Optimization Developers, play an essential role in the digital marketing industry.
They work for various businesses across industries or as part of digital marketing agencies.
Their primary responsibility is to enhance the visibility and ranking of a website on search engine result pages (SERPs).
They do this by optimizing the website’s structure, content, and design to adhere to search engine guidelines and user accessibility standards.
SEO Developers conduct keyword research to understand what users are searching for and incorporate those keywords into website content strategically.
They also analyze website performance using various SEO tools and metrics, including Google Analytics, to identify areas for improvement and track the effectiveness of SEO strategies.
They work closely with web developers, content writers, and digital marketers to ensure that all aspects of a website – from its architecture to its content – are optimized for search engines.
This includes on-page and off-page optimization tactics like meta tag optimization, link-building, and content optimization.
In addition, SEO Developers are in charge of staying updated with the latest SEO trends and updates to search engine algorithms, ensuring that their strategies are always in line with current best practices.
They also prepare and present SEO performance reports, providing insights into traffic trends, conversion rates, and other key performance indicators (KPIs) to stakeholders.
Overall, the goal of an SEO Developer is to boost website traffic, increase brand visibility, and improve the website’s ranking on search engines to ultimately drive more conversions and revenue for the business.
SEO Developer Qualifications and Skills
An SEO Developer should have a combination of technical expertise, creativity, and analytical skills to improve a company’s online presence, such as:
- Understanding of search engine algorithms and ranking methods to optimize the company’s website and content for better visibility.
- Knowledge of keyword research and data mining tools to identify trending keywords for content creation and website optimization.
- Experience with SEO practices, including on-page and off-page optimization, link-building, and keyword strategy to increase rankings on all major search networks.
- Strong analytical skills to gather data, analyze website performance, conduct SEO audits and track key SEO metrics such as bounce rate, engagement rate, and conversion rate.
- Excellent programming skills to implement and manage website analytics tools such as Google Analytics.
- Ability to collaborate with web developers and marketing teams to ensure SEO best practices are properly implemented on the website.
- Excellent communication skills to articulate SEO strategies to stakeholders and train other teams on SEO best practices.
- Experience with web design and development practices, and a sound knowledge of HTML/CSS is beneficial.
- Problem-solving skills to identify and fix technical SEO issues such as crawl errors, broken links, and page load speed.
SEO Developer Experience Requirements
Entry-level SEO Developers usually have at least 1 to 2 years of experience, often gained through internships or part-time roles in digital marketing or related fields.
This experience may include tasks such as keyword research, on-page optimization, link building, and social media management.
Candidates with more than 2 years of experience often have a deep understanding of search engine algorithms, keyword research, analytics, and conversion rate optimization.
They may have developed these skills in roles such as SEO Analyst, SEO Specialist, or Digital Marketing Specialist.
Those with more than 5 years of experience are likely to have a strong portfolio demonstrating their ability to increase website visibility and rankings, and drive web traffic.
They may also have leadership experience, and are typically ready for roles such as SEO Manager or Director of SEO.
In addition to job experience, a good SEO Developer should also keep up-to-date with the latest SEO trends and Google algorithm changes, and have strong analytical, problem-solving, and communication skills.
Furthermore, knowledge of HTML, CSS, and JavaScript, along with proficiency in SEO tools like Google Analytics and SEMrush, are highly desirable.
SEO Developer Education and Training Requirements
SEO Developers usually hold a bachelor’s degree in marketing, information systems, computer science, or a related field.
They must have a solid understanding of search engine algorithms, meta tags, and keyword research.
Knowledge in HTML, CSS, JavaScript, and other programming languages could also be beneficial.
Familiarity with SEO tools like Google Analytics, SEMRush, Moz, etc., is a significant plus.
Some roles might require SEO Developers to have a master’s degree in a specific marketing or IT discipline, especially for specialized or senior positions.
Certifications from recognized institutions or organizations, such as Google Analytics IQ or Moz’s SEO certification, could enhance a candidate’s credibility.
Regularly updating one’s knowledge and staying on top of changes in search engine algorithms and SEO best practices is crucial in this dynamic field.
In addition, practical experience gained through internships, freelance work, or previous job roles in SEO can be a deciding factor in hiring.
SEO Developer Salary Expectations
The average salary for an SEO Developer is approximately $64,905 (USD) per year.
However, the specific salary can vary depending on factors such as years of experience, certifications in the field, and the location of the job.
SEO Developer Job Description FAQs
What skills does an SEO Developer need?
An SEO Developer needs to have a strong understanding of search engine algorithms, keyword research, and the ability to analyze the competitive landscape.
They should also possess technical skills like HTML/CSS, JavaScript, and knowledge of CMS platforms like WordPress.
Excellent communication skills are also crucial as they often have to liaise with different teams within the organization.
Do SEO Developers need a degree?
While a degree in Computer Science, Marketing, or a related field could be beneficial, it is not always required.
Many SEO Developers are self-taught or have gained their experience through on-the-job learning.
However, possessing relevant certifications such as Google Analytics Certification, Google Ads Certification, or any other industry-recognized SEO certifications can enhance their credibility.
What should you look for in an SEO Developer resume?
A SEO Developer’s resume should highlight their skills in SEO best practices, their ability to increase website traffic, and examples of how their work impacted the website’s ranking.
It should also showcase their knowledge of coding languages and familiarity with analytics tools.
Evidence of continuous learning through various certifications or courses is also a good sign.
What qualities make a good SEO Developer?
A good SEO Developer is proactive, detail-oriented, and able to keep up with the constantly changing landscape of SEO.
They should be strategic thinkers, capable of identifying opportunities for improvement and coming up with solutions.
They should also have a good understanding of the users’ intent to optimize the website content effectively.
How does an SEO Developer contribute to a company?
An SEO Developer plays a key role in increasing the visibility of a company’s online presence.
Their work is instrumental in driving organic traffic to the company’s website, which can lead to increased brand awareness, lead generation, and ultimately, sales.
They also contribute to the user experience by ensuring that the website is user-friendly, fast, and easy to navigate.
Conclusion
And there you have it.
Today, we’ve delved into the intricate world of being an SEO developer.
Surprise, surprise?
It’s not just about optimizing websites.
It’s about shaping the digital landscape, one keyword at a time.
Armed with our comprehensive SEO developer job description template and real-life examples, you’re prepared to take the leap.
But why limit yourself?
Explore further with our job description generator. It’s your pathway to meticulously crafted job listings or refining your resume to the finest detail.
Just remember:
Every keyword is a piece of the larger digital puzzle.
Let’s create that online impact. Together.
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