Brand Content Strategist Job Description [Updated for 2025]

In the world of modern marketing, the role of Brand Content Strategists has never been more crucial.

As the digital landscape continues to evolve, the demand for innovative minds who can craft, develop, and protect our brand narratives grows more urgent.

But let’s delve deeper: What is truly expected from a Brand Content Strategist?

Whether you are:

• A job seeker striving to understand the core responsibilities of this position,
• A hiring manager outlining the perfect candidate,
• Or simply intrigued by the intricacies of brand content strategy,

You’re in the right place.

Today, we introduce a customizable Brand Content Strategist job description template, designed for effortless publishing on job boards or career sites.

Let’s dive right in.

Brand Content Strategist Duties and Responsibilities

Brand Content Strategists work closely with marketing teams, creative teams, and other stakeholders to develop content strategies that align with a company’s branding and marketing goals.

They have the following duties and responsibilities:

• Develop and implement effective brand content strategies based on the company’s goals and target audience
• Perform detailed audience segmentation and analysis to understand the content needs of each segment
• Plan and manage an editorial calendar to ensure timely and relevant content
• Work closely with creative teams to develop compelling content that aligns with brand messaging and voice
• Analyze content performance data and utilize these insights to refine content strategies
• Collaborate with marketing and sales teams to ensure that content efforts support and align with broader strategic goals
• Stay up-to-date with content trends, consumer preferences, and advancements in technology to drive innovation in brand content
• Present regular updates and reports to stakeholders on content strategy performance
• Ensure all brand content adheres to SEO best practices to increase organic search visibility and traffic
• Work with public relations and social media teams to amplify brand content reach

 

Brand Content Strategist Job Description Template

Job Brief

We are seeking a creative and experienced Brand Content Strategist to lead our brand content strategy.

The Brand Content Strategist will be responsible for developing and implementing effective content strategies to boost our brand’s presence and customer engagement.

The successful candidate should be able to craft compelling narratives across various platforms, using the best content forms to engage audiences.

An understanding of SEO, data analysis and audience behavior is desirable.

 

Responsibilities

• Create and implement a strong brand content strategy that aligns with the business goals and target audience.
• Develop content calendars, oversee content production and manage content distribution.
• Monitor and analyze performance metrics to offer suggestions for improvement.
• Optimize content according to SEO and keyword research.
• Work closely with the marketing team to develop a content plan that drives high engagement.
• Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals.
• Manage and oversee social media content.
• Regularly provide feedback to other contributors, and editing other writers’ content.

 

Qualifications

• Proven work experience as a Brand Content Strategist, Content Manager or similar role.
• A deep understanding of SEO, keyword research and Google Analytics.
• Experience sourcing and managing content development and publishing.
• Excellent written and verbal communication skills.
• Ability to analyze web traffic metrics.
• Knowledge of social media channels and platforms.
• BS degree in Journalism, Marketing or relevant field.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Brand Content Strategist
• Work Environment: Office setting with options for remote work. Some travel may be required for team meetings or client consultations.
• Reporting Structure: Reports to the Content Strategy Manager or Director of Marketing.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $56,000 minimum to $98,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Brand Content Strategist Do?

Brand Content Strategists are professionals who are responsible for managing and developing a brand’s content strategy.

They primarily work for companies across various industries, marketing agencies, or as independent consultants.

They collaborate closely with marketing teams, social media managers, designers, writers, and other stakeholders to create, organize and implement effective content strategies that align with the brand’s image and goals.

Their job involves understanding the brand’s audience and coming up with content ideas that will engage and resonate with them.

They often conduct market and audience research to gain insights that can be used to develop successful content strategies.

Brand Content Strategists often oversee the creation of a wide variety of content, including blog posts, social media posts, video scripts, email newsletters, and more.

They ensure that all content aligns with the brand’s voice and mission, and that it supports the company’s overall marketing and business objectives.

They are responsible for evaluating the effectiveness of the content, using key performance indicators and analytics tools to assess its reach, engagement, and impact on the brand’s goals.

They may also adjust or refine the content strategy based on these evaluations or evolving market trends.

Brand Content Strategists may also manage a content calendar, oversee content production processes, and ensure that all content is delivered on time and within budget.

They may also be responsible for SEO optimization to increase the visibility of the brand’s content on search engines.

 

Brand Content Strategist Qualifications and Skills

A proficient Brand Content Strategist should possess the following qualifications and skills:

• Excellent written and verbal communication skills for conveying brand messages effectively
• Strong research and analytical skills to understand market trends, audience preferences, and competitors’ strategies
• Understanding of marketing strategies and techniques, including SEO, social media, and content marketing
• Creativity and vision to develop engaging, original content that aligns with brand identity and goals
• Project management skills to oversee content production and distribution across various channels
• Ability to work collaboratively with designers, writers, and other team members to produce quality content
• Detail-oriented and organized, with the ability to manage multiple projects and meet deadlines
• Experience with digital content platforms, content management systems, and analytics tools
• Understanding of customer behavior and ability to translate customer insights into successful content strategies

 

Brand Content Strategist Experience Requirements

For entry-level Brand Content Strategist roles, candidates typically need 1 to 2 years of experience in a related field such as content creation, marketing, or public relations.

This experience may be gained through internships, part-time roles, or even through personal projects such as blogging or social media management.

Candidates with 3 to 5 years of experience are usually expected to have a strong foundation in content strategy, understanding how to create and distribute content that aligns with a brand’s goals and target audience.

They may have gained this experience in roles such as Content Writer, Marketing Specialist, or Social Media Strategist.

For those with more than 5 years of experience, a background in managing content campaigns, overseeing content teams, or developing brand strategies is often required.

Such candidates are generally expected to have a comprehensive understanding of content marketing and brand strategy, and may be ready for a leadership position within the organization.

 

Brand Content Strategist Education and Training Requirements

Brand Content Strategists typically have a bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.

They should have a strong understanding of branding, marketing, and content strategy principles.

It is also beneficial for them to have knowledge in areas like SEO, social media marketing, content management systems, and data analysis.

Many positions require practical experience in content creation and strategy, and this can often be gained through internships, relevant job roles, or even personal projects.

Some roles may prefer candidates with a master’s degree in a related field, especially for senior or leadership positions.

These advanced degrees can provide more in-depth knowledge in areas such as Business Administration, Digital Marketing, or Media Management.

Certifications in digital marketing, SEO, content marketing, or social media management can also be beneficial.

These certifications demonstrate a commitment to staying up-to-date with the latest strategies and technologies in the field.

Excellent written and verbal communication skills, creativity, and analytical abilities are also important for this role.

Finally, ongoing learning and staying abreast of trends in content marketing, social media, and consumer behavior are key for a successful career as a Brand Content Strategist.

 

Brand Content Strategist Salary Expectations

A Brand Content Strategist can expect to earn an average salary of $63,000 (USD) per year.

The actual compensation may vary depending on factors such as experience, the size and industry of the employing company, and the cost of living in the job location.

 

Brand Content Strategist Job Description FAQs

What skills does a Brand Content Strategist need?

A Brand Content Strategist needs to possess strong analytical skills to understand data and trends, and creativity to develop engaging content strategies.

Excellent communication skills are needed to effectively convey messages internally and externally.

Understanding of social media platforms, SEO and web traffic metrics is essential.

They should also have project management skills and be able to work under pressure to meet tight deadlines.

 

Do Brand Content Strategists need a degree?

Typically, a Brand Content Strategist should have a Bachelor’s degree in Marketing, Business, Journalism or a related field.

Some companies may prefer candidates who have a Master’s degree in a related field.

However, equivalent experience in content strategy, branding and marketing can also be considered.

 

What should you look for in a Brand Content Strategist resume?

In a Brand Content Strategist’s resume, look for a strong background in marketing or branding, with specific experience in content creation and strategy.

Familiarity with content management systems, social media platforms, SEO, and web analytics tools are important.

Look for evidence of successful content strategies that have driven brand growth.

Additionally, the resume should show the ability to work in a team and manage projects.

 

What qualities make a good Brand Content Strategist?

A good Brand Content Strategist needs to be a creative thinker with a strong understanding of what content resonates with different audiences.

They should be data-driven, making decisions based on analytics rather than intuition.

They need to be detail-oriented and organized to manage multiple projects at once.

Strong written and verbal communication skills are essential.

 

Is it difficult to hire a Brand Content Strategist?

Hiring a Brand Content Strategist can be challenging as it requires finding a candidate who combines creativity with analytical abilities.

They should be able to understand your brand’s voice and audience, create engaging content strategies, and make decisions based on data.

Offering competitive salaries, opportunities for professional growth, and a stimulating work environment can attract top talent.

 

Conclusion

And there we have it.

Today, we’ve unveiled the true essence of being a Brand Content Strategist.

Surprise, surprise!

It’s not just about creating catchy content.

It’s about shaping brand narratives and driving engagement, one piece of content at a time.

With our comprehensive Brand Content Strategist job description template and real-life instances, you’re ready to take the leap.

But why end the journey here?

Delve deeper with our job description generator. It’s your ultimate tool for crafting impeccable job listings or polishing your resume to perfection.

Remember:

Every piece of content contributes to the larger brand story.

Let’s construct that narrative. Together.

How to Become a Brand Content Strategist (Complete Guide)

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