Digital Strategist Job Description [Updated for 2025]

In the digital era, the role of a Digital Strategist has become increasingly prominent.

As technology advances, the demand for skilled individuals who can navigate, enhance, and protect our digital landscape continues to grow.

But let’s delve deeper: What exactly does a Digital Strategist do?

Whether you are:

A job seeker trying to understand the core responsibilities of this role,
A hiring manager outlining the perfect candidate,
Or simply curious about the intricacies of digital strategy,

You’ve come to the right place.

Today, we’re presenting a customizable Digital Strategist job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Contents show

Digital Strategist Duties and Responsibilities

Digital Strategists are responsible for developing and overseeing the implementation of various digital marketing strategies to meet their organizations’ goals.

They use their knowledge of digital platforms and tools to optimize online marketing efforts.

Their duties and responsibilities include:

Analyze the organization’s digital marketing landscape and identify new opportunities for growth
Develop comprehensive digital marketing strategies that align with the organization’s goals
Research the latest digital trends and stay updated on current technologies and digital marketing tools
Work closely with other departments to ensure all marketing efforts are coordinated and consistent
Use analytics tools to monitor and analyze campaign performance
Develop and optimize online promotional campaigns to increase web traffic and social media engagement
Assess and optimize the organization’s SEO strategies to improve ranking on search engines
Present reports on digital marketing strategies and campaign results to top management
Manage online content creation, including blogs, videos, graphics, and social media posts
Collaborate with the sales team to align marketing strategies with sales targets

Digital Strategist Job Description Template

Job Brief

We are seeking a talented Digital Strategist to join our team.

In this role, you will be responsible for creating and implementing our company’s digital marketing strategies to achieve our business goals.

As a Digital Strategist, you are expected to have a deep understanding of how different social and digital channels operate and be able to optimize content and technology to drive engagement and conversion.

Responsibilities

Develop and implement effective digital marketing strategies
Monitor and analyze performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Devise strategies to drive online traffic to the company website
Collaborate with agencies and other vendor partners
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Qualifications

Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Bachelor’s degree in marketing or a related field

Benefits

401(k)
Health insurance
Dental insurance
Retirement plan
Paid time off
Professional development opportunities

Additional Information

Job Title: Digital Strategist
Work Environment: Office setting with options for remote work. May require occasional travel for team meetings or industry conferences.
Reporting Structure: Reports to the Director of Marketing.
Salary: Salary is commensurate with experience and qualifications, as well as market and business considerations.
Pay Range: $60,000 minimum to $100,000 maximum
Location: [City, State] (specify the location or indicate if remote)
Employment Type: Full-time
Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Digital Strategist Do?

A Digital Strategist is a professional who identifies, creates, and executes strategies to improve online digital platforms.

They work for a wide range of industries, including marketing agencies, corporate businesses, or as independent consultants.

Digital Strategists are responsible for understanding and forecasting digital trends, leveraging these insights to create comprehensive strategies that drive online interaction and customer engagement.

This role involves the use of analytics to evaluate the success of current digital initiatives and to identify opportunities for improvement.

The Digital Strategist collaborates closely with teams across the organization, including marketing, sales, and IT, to ensure the digital strategy aligns with broader company goals.

They may also oversee the development of digital content, manage social media platforms, and monitor the online reputation of the brand, ensuring all digital touchpoints support the overall strategy.

Their end goal is to enhance the brand’s online presence, increase web traffic and ultimately boost customer conversion rates, using digital tools and platforms.

Digital Strategist Qualifications and Skills

A competent Digital Strategist should have the skills and qualifications that are essential for optimizing online platforms to achieve business goals, including:

Strong understanding of digital marketing strategies and tools to manage SEO/SEM, email marketing, social media and display advertising campaigns.
Excellent analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.
Ability to identify target audience and devise digital campaigns that engage, inform, and motivate.
Communication skills to collaborate with internal teams to create landing pages and optimize user experience.
Knowledge of website analytics tools (e.g., Google Analytics) and ad serving tools (e.g., DART, Atlas).
Experience in setting up and optimizing Google Adwords campaigns.
Ability to manage and oversee social media content.
Experience in optimizing landing pages and user funnels.
Creativity and innovative thinking to drive digital narrative and handle unforeseen issues.
Proven working experience in digital marketing, as well as a strong grasp of current marketing tools and strategies in order to lead integrated digital marketing campaigns from concept to execution.

Digital Strategist Experience Requirements

Entry-level Digital Strategists may have between 1 to 2 years of experience, often gained through internships or part-time roles in digital marketing or related fields.

This could involve hands-on experience with social media management, content creation, SEO, and email marketing.

Those with 3 to 5 years of experience likely have deepened their expertise in digital marketing strategies, including SEM, SEO, content marketing, social media marketing, and email marketing.

At this point, they may have experience managing a variety of digital campaigns and strategies, and may have worked with various tools such as Google Analytics and AdWords, Hootsuite, and Mailchimp.

Candidates with more than 5 years of experience are often expected to have strategic planning skills and a proven track record in leading successful digital marketing campaigns.

They may have experience in managing a team and working with cross-functional teams.

They may also have experience in analyzing data, identifying trends, and using metrics to measure the success of digital strategies.

Advanced roles may require the Digital Strategist to have specific certifications, such as Google AdWords Certification or a HubSpot Content Marketing Certification, to demonstrate their expertise in the field.

Digital Strategist Education and Training Requirements

Digital Strategists typically hold a bachelor’s degree in marketing, communications, business, or a related field.

In-depth knowledge of online marketing tools and technology, SEO, content management, data analysis, and social media platforms is crucial for this role.

Many roles also require experience with project management and a strong understanding of web design principles.

A master’s degree in digital marketing or business analytics could be beneficial, especially for more senior positions, and can demonstrate a candidate’s advanced knowledge and commitment to the field.

Digital Strategists can further enhance their skills and employability by obtaining certifications in Google Analytics, Facebook Blueprint, or other relevant digital marketing platforms.

Staying updated with the latest digital trends, consumer behavior, and marketing strategies is a continuous requirement in this fast-paced and ever-evolving industry.

Digital Strategist Salary Expectations

A Digital Strategist can expect to earn an average salary of $64,789 (USD) per year.

This salary can fluctuate based on factors such as experience level, education, the specific industry, and the geographic location of the job.

Digital Strategist Job Description FAQs

What skills does a Digital Strategist need?

A Digital Strategist should possess strong analytical skills to assess and interpret online data, technical proficiency to understand and use digital platforms, and creativity to develop innovative and effective digital marketing strategies.

Communication and presentation skills are also essential to articulate ideas to the team and clients.

Additionally, familiarity with SEO, social media platforms, content management, and digital advertising is highly beneficial.

Do Digital Strategists need a degree?

While not always mandatory, most Digital Strategists have a bachelor’s degree in marketing, business, or a related field.

Some roles may prefer candidates with a master’s degree or relevant certifications in digital marketing or analytics.

Practical experience, however, with a solid understanding of digital platforms, trends, and strategies is crucial.

What should you look for in a Digital Strategist resume?

A strong Digital Strategist resume should demonstrate experience in planning, executing, and analyzing digital marketing campaigns, along with a solid understanding of digital platforms and tools.

It should show a proven track record of achieving marketing objectives.

Look for skills in SEO, social media, email marketing, and content management.

Certifications in digital marketing or analytics can be a plus.

What qualities make a good Digital Strategist?

A good Digital Strategist is analytical, able to interpret complex data to understand trends and customer behavior.

They are creative, coming up with innovative strategies to achieve marketing goals.

They are also proactive, staying updated on the latest digital trends and technologies.

Good communication and presentation skills are important, as they often need to present their strategies and results to clients or the management team.

Is it difficult to hire a Digital Strategist?

Hiring a Digital Strategist can be challenging due to the specific mix of analytical and creative skills required.

The role also demands a deep understanding of the ever-changing digital landscape.

Thus, finding a candidate who combines these skills with experience and industry knowledge can be a difficult task.

Offering a competitive salary and opportunities for professional development can help attract top talent.

Conclusion

And there you have it.

Today, we’ve unravelled the mystery of what it really means to be a digital strategist.

Surprising, isn’t it?

It’s not just about understanding the digital landscape.

It’s about shaping the trajectory of digital innovation, one strategic move at a time.

With our resourceful digital strategist job description template and real-world examples, you’re equipped to make your next career leap.

But why stop there?

Venture further with our job description generator. It’s your indispensable tool for creating precise job listings or refining your resume to absolute perfection.

Always remember:

Every digital strategy is a piece of the larger digital puzzle.

Let’s shape that future. Together.

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