Image Consultant Job Description [Updated for 2024]

image consultant job description

In an age increasingly driven by aesthetics and personal branding, the demand for Image Consultants has never been higher.

With the rise of digital and social media, the call for skilled professionals who can create, enhance, and manage our personal and professional images has grown.

But let’s delve deeper: What’s truly expected from an Image Consultant?

Whether you are:

  • A job seeker trying to understand the nuances of this role,
  • A hiring manager creating the profile of the ideal candidate,
  • Or simply fascinated by the art and science of image consulting,

You’re in the right place.

Today, we introduce a customizable Image Consultant job description template, designed for effortless posting on job boards or career sites.

Let’s dive right in.

Image Consultant Duties and Responsibilities

Image Consultants work to help individuals or corporations develop and manage their public image.

They take into account an individual’s personal style, body type, coloring, and even communication skills.

They have the following duties and responsibilities:

  • Analyze the client’s personal style, body type, and coloring
  • Understand the client’s professional goals, lifestyle, and personal tastes
  • Offer advice on fashion, grooming, and overall appearance
  • Assist in wardrobe evaluation and organization
  • Offer personal shopping services and advice on selecting clothing and accessories
  • Provide advice on communication skills, body language, and etiquette
  • Develop personalized style guides and plans for clients
  • Organize and conduct workshops and seminars on image management and personal style
  • Keep up to date with the latest fashion trends and industry news
  • Work with corporate clients to develop a professional dress code and conduct employee training
  • Provide ongoing support and advice as the client’s needs and goals change


Image Consultant Job Description Template

Job Brief

We are looking for a professional and creative Image Consultant to join our team.

The Image Consultant will work closely with our clients to improve their personal or professional image.

This includes providing advice on personal styling, personal shopping, color analysis, wardrobe consultations, and grooming techniques.

Our ideal candidate is someone who has a passion for fashion and a keen eye for style and detail.

Ultimately, the Image Consultant’s role is to empower clients by crafting a professional and stylish image that aligns with their personal goals.



  • Conduct fashion evaluation to determine client needs and personal style
  • Provide advice on personal styling, grooming, and body language
  • Assist clients in revamping their wardrobe and personal shopping
  • Develop and implement individual image strategies
  • Conduct color analysis to determine the colors that best suit each client
  • Train clients on grooming techniques and fashion trends
  • Ensure client satisfaction through personalized services
  • Develop and maintain professional relationships with clients
  • Stay up-to-date with the latest fashion trends and styling techniques



  • Proven work experience as an Image Consultant, Fashion Stylist or similar role
  • Proficiency in color analysis and personal styling
  • Up-to-date with latest fashion trends, textiles, and design techniques
  • Excellent communication and interpersonal skills
  • Ability to work with diverse groups of people
  • Professional certification in Image Consulting or related field is preferred
  • High school diploma; Bachelor’s degree in Fashion Design or related field is a plus



  • Health insurance
  • Dental insurance
  • Retirement plan
  • Paid time off
  • Professional development opportunities
  • Discounts on fashion brands


Additional Information

  • Job Title: Image Consultant
  • Work Environment: This role typically works in a studio setting but may also involve travel to client locations.
  • Reporting Structure: Reports to the Head of Consulting Services.
  • Salary: Salary is based on candidate’s experience and qualifications, as well as market and business considerations.
  • Location: [City, State] (specify the location or indicate if remote)
  • Employment Type: Full-time
  • Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
  • Application Instructions: Please submit your resume and a portfolio of your work to [email address or application portal].


What Does an Image Consultant Do?

Image Consultants are professionals specializing in personal styling and coaching, typically working with individuals, corporations, or public figures to enhance their image and personal brand.

They may also work as independent consultants or for a consultancy firm.

They work closely with clients to develop an understanding of their desired image, personal style, and goals.

They provide advice on fashion trends, clothing styles, colors, and makeup to suit each client’s personality, lifestyle, and professional circumstances.

The job of an Image Consultant involves conducting personal style evaluations, providing wardrobe audits, and creating style guides to help clients improve their overall appearance.

They also provide guidance on body language, etiquette, and communication skills to enhance their clients’ personal and professional presence.

In the corporate world, Image Consultants may be hired to help companies create a professional dress code, conduct workshops on professional dressing, and provide personal shopping assistance for executives.

They also work closely with public figures, helping them to maintain a consistent and positive public image.

This could involve advising on clothing choices for public appearances, ensuring that the public figure’s style aligns with their personal brand, and coaching them on public speaking and body language.

As Image Consultants, their ultimate goal is to improve their clients’ self-confidence and enable them to present themselves effectively in various social and professional scenarios.


Image Consultant Qualifications and Skills

An image consultant should possess a range of skills and qualifications to effectively guide clients in enhancing their professional and personal image.

These include:

  • Strong understanding of fashion trends, body types and color theory to advise clients on their wardrobe and overall personal style
  • Outstanding communication skills to clearly express recommendations and to interact effectively with diverse clients, tailoring advice to individual needs and preferences
  • Interpersonal skills for building trust and rapport with clients, fostering long-term relationships
  • Excellent listening skills to understand client’s lifestyle, personal style, and image goals
  • Attention to detail and aesthetic sensibility to provide fashion and grooming advice that enhances the client’s image
  • Business skills to market their services, manage client relationships, and maintain professionalism
  • Ability to keep up with the latest fashion trends, celebrity styles and designer collections to offer up-to-date advice
  • Problem-solving skills to help clients overcome image-related challenges and confidence issues


Image Consultant Experience Requirements

Image Consultants typically begin their careers with a strong background in fashion, beauty, or related fields.

This can be achieved through a relevant degree or diploma program, where they gain a fundamental understanding of color theory, body shapes, personal styling, and professional etiquette.

Practical experience is often gained through internships or part-time roles at fashion houses, style magazines, beauty salons, or personal shopping departments in large retail stores.

They may also work as personal stylists or wardrobe consultants to gain hands-on experience.

Candidates with 1 to 3 years of experience have usually worked with a variety of clients on personal style, professional image, or social etiquette.

They may have also conducted workshops or seminars on these topics.

Those with more than 3 years of experience often have a well-established client base and have developed their personal brand.

They may have specialized in a particular niche, such as corporate image consulting or celebrity styling.

Image Consultants with more than 5 years of experience are often considered experts in their field.

They may have written books or articles on image and style, given talks at conferences, or even have their own TV or YouTube channel.

At this stage, they are typically ready for a managerial position or to start their own image consulting business.


Image Consultant Education and Training Requirements

An Image Consultant typically has a background in fashion, marketing, or a related field.

They should ideally have a bachelor’s degree in fashion merchandising, fashion design, marketing, psychology or a related discipline.

In-depth knowledge of fashion trends, color theory, and body types is crucial for this role.

Therefore, relevant courses or training in these areas would be beneficial.

While not always mandatory, certification in image consulting can give potential clients or employers greater confidence in the consultant’s skills and expertise.

These certifications can be obtained from accredited institutions and generally require completion of specific coursework and a certain amount of practical experience.

Many Image Consultants also benefit from training in communication and soft skills, as the role involves a significant amount of interaction with clients.

Continuing education is important in this field due to the ever-changing fashion trends and styles.

Therefore, a successful Image Consultant should be committed to ongoing learning and professional development.


Image Consultant Salary Expectations

The average salary for an Image Consultant is approximately $62,000 (USD) per year.

However, the actual income can significantly vary based on years of experience, certification levels, and the location.

Also, many image consultants work on a freelance basis, so their earnings may also depend on their ability to attract and retain clients.


Image Consultant Job Description FAQs

What skills does an Image Consultant need?

Image Consultants should have excellent communication and people skills, as they work directly with clients to enhance their appearance and personal brand.

They should be knowledgeable about fashion trends, personal grooming, and etiquette.

A good Image Consultant should also have a keen sense of aesthetics and color, and the ability to visualize a client’s potential.

Critical thinking skills and creativity are also crucial in this role.


Do Image Consultants need a degree?

While a degree is not mandatory, having a background in fashion, psychology, or communication can be beneficial.

There are also specific courses and certifications for Image Consulting offered by various institutions.

These provide in-depth knowledge about color theory, body shape, personal styling, and business etiquette, which are all helpful in this role.


What should you look for in an Image Consultant resume?

In an Image Consultant’s resume, look for experience in working with clients on their personal image, which could include fashion styling, make-up application, personal shopping, or etiquette training.

Any degrees or certifications in relevant fields like fashion, communication, or psychology can also be a plus.

References or testimonials from previous clients can also provide insights into their skills and effectiveness.


What qualities make a good Image Consultant?

A good Image Consultant should be empathetic, as they need to understand their client’s needs and concerns.

They should be creative, able to offer unique solutions for each client.

Good communication and interpersonal skills are also important, as Image Consultants need to establish a trusting relationship with their clients.

They should also be detail-oriented, organized, and have a good sense of aesthetics and style.


Is it difficult to hire Image Consultants?

Hiring Image Consultants can be challenging as it requires finding someone with the right blend of skills, including fashion knowledge, interpersonal skills, and a keen eye for aesthetics.

It might also be difficult to assess an Image Consultant’s skills and effectiveness without references or a portfolio of their previous work.

Offering competitive compensation and opportunities for creative expression can help attract top talent in this field.



And there we have it.

Today, we’ve unveiled the real essence of being an image consultant.

Surprising isn’t it?

It’s not just about picking out nice outfits.

It’s about shaping personal and corporate identities, one outfit at a time.

With our comprehensive image consultant job description template and real-life examples, you’re fully equipped to take the next step.

But why stop here?

Delve further with our job description generator. It’s your go-to tool for crafting precise listings or honing your resume to perfection.


Every outfit is a part of a greater narrative.

Let’s create that narrative. Together.

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