Legal Sales Representative Job Description [Updated for 2025]

In the modern business world, the demand for Legal Sales Representatives is paramount.

As our legal landscape continues to evolve, the need for skilled professionals who can market, sell, and promote legal services effectively is on the rise.

But let’s delve deeper: What’s truly expected from a Legal Sales Representative?

Whether you are:

• A job seeker trying to understand the core of this role,
• A hiring manager crafting the perfect candidate profile,
• Or simply intrigued by the intricacies of legal sales,

You’ve come to the right place.

Today, we present a customizable Legal Sales Representative job description template, designed for easy posting on job boards or career sites.

Let’s dive right into it.

Legal Sales Representative Duties and Responsibilities

Legal Sales Representatives are primarily responsible for marketing and selling a wide range of legal services or products to prospective clients.

They use their knowledge of the legal industry and sales tactics to meet and exceed sales targets.

The duties and responsibilities of a Legal Sales Representative include:

• Identify prospective clients and generate leads through cold calling, networking, and referrals
• Present and sell legal products or services to potential clients
• Understand the specific needs of the client and recommend suitable legal services or products
• Maintain and develop relationships with existing customers in person, via phone calls and emails
• Conduct market research to stay updated about the latest trends in the legal industry
• Prepare and deliver sales presentations to a range of prospective clients
• Coordinate with the legal team to ensure the client’s needs are met
• Handle customer complaints, provide appropriate solutions and alternatives within the time limits; follow up to ensure resolution
• Meet or exceed sales goals set by the management
• Maintain a detailed record of all sales activities and provide periodic reports to the management
• Attend industry events, trade shows, and conferences to network and enhance knowledge of the market

 

Legal Sales Representative Job Description Template

Job Brief

We are seeking a motivated and experienced Legal Sales Representative to join our team.

Your role will be to establish contact with potential customers, identify their needs, and sell appropriate legal services to meet those needs.

You should be well-versed in legal terminology, have a strong understanding of the legal industry, and have a proven track record in sales.

Your ultimate goal will be to increase revenue through effective sales strategies and maintaining long-lasting, trust-based relationships with our clients.

 

Responsibilities

• Develop and implement effective sales strategies.
• Establish, develop, and maintain positive business and customer relationships.
• Reach out to customer leads through cold calling, networking, and social media.
• Present, promote, and sell services using solid arguments to prospective customers.
• Achieve agreed upon sales targets and outcomes within schedule.
• Coordinate sales effort with team members and other departments.
• Analyze the territory/market’s potential, track sales, and status reports.
• Keep abreast of best practices and promotional trends.
• Continuously improve through feedback.

 

Qualifications

• Proven work experience as a sales representative, preferably in the legal industry.
• Excellent knowledge of MS Office.
• Highly motivated and target driven with a proven track record in sales.
• Excellent selling, communication and negotiation skills.
• Prioritizing, time management and organizational skills.
• Ability to create and deliver presentations tailored to the audience needs.
• Relationship management skills and openness to feedback.
• BS/BA degree or equivalent.

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

 

Additional Information

• Job Title: Legal Sales Representative
• Work Environment: Office setting with options for remote work. Some travel may be required for client meetings.
• Reporting Structure: Reports to the Sales Manager.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $70,000 minimum to $120,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Legal Sales Representative Do?

Legal Sales Representatives are primarily responsible for selling legal services and products to potential clients and customers.

They work for law firms, legal technology companies, legal publishing companies, and other businesses within the legal sector.

They cultivate relationships with prospective customers, pitch products or services, and maintain the sales pipeline to drive revenue growth.

Their role includes identifying potential clients, understanding their legal needs, and proposing suitable solutions.

This might involve demonstrating how legal software works, explaining the benefits of a legal plan, or presenting the credentials of a law firm.

Moreover, they are responsible for maintaining long-term relationships with existing clients, addressing their legal needs, and upselling other relevant services.

Legal Sales Representatives also attend industry trade shows and networking events to gain leads and stay updated with the latest legal trends and products.

They are expected to have a broad understanding of the legal sector to effectively communicate the benefits of the product or service they are selling.

 

Legal Sales Representative Qualifications and Skills

Legal Sales Representatives should have a comprehensive set of skills and qualifications that align with the specific demands of the role, such as:

• Extensive knowledge of legal services and products to effectively sell to prospective clients.
• Excellent communication skills to articulate complex legal concepts to potential clients and stakeholders in an understandable manner.
• Outstanding negotiation and persuasion skills to convert leads into clients and achieve sales targets.
• Strong interpersonal skills for building and maintaining long-term relationships with clients and legal professionals.
• Customer service skills to cater to client needs, address their concerns and ensure client satisfaction.
• Problem-solving abilities to effectively handle client objections, resolve issues and provide solutions.
• Ability to work independently and in a team environment, often coordinating with legal professionals and other sales team members.
• Strong organizational skills for managing multiple leads, following up on potential clients, and maintaining detailed client records.

 

Legal Sales Representative Experience Requirements

Legal Sales Representatives typically start by obtaining a bachelor’s degree in a relevant field such as Business, Marketing, or Law.

To gain a foundation in legal terminology and processes, some aspiring representatives might also pursue additional legal studies or certification programs.

Entry-level Legal Sales Representatives generally have about 1 to 2 years of experience in sales or marketing roles.

This experience could be obtained through internships, part-time jobs, or full-time roles in fields like business development, account management, customer service, or other sales-related positions.

Candidates with more than 3 years of experience often hone their skills in previous Legal Sales Representative roles or similar positions within the legal services industry.

This might include demonstrating a proven track record of successfully selling legal services, maintaining client relationships, and understanding legal processes and terminology.

Those with more than 5 years of experience typically possess significant experience within the legal industry and have a strong understanding of its unique sales processes.

These candidates are often ready for leadership roles and may have prior experience managing a sales team or overseeing a sales department.

In addition, many employers prefer Legal Sales Representatives to have experience with CRM software, strong negotiation skills, and the ability to develop strategic sales plans.

 

Legal Sales Representative Education and Training Requirements

Legal Sales Representatives typically have a bachelor’s degree in business, marketing, communications, or a related field.

They also need a strong understanding of legal terminologies, principles, and practices, which can be obtained through a legal studies course or work experience in the legal field.

Some positions may require a Legal Sales Representative to have a Juris Doctor (JD) degree or experience as a paralegal, thus having a strong grasp on legal knowledge.

They need to have exemplary sales skills, excellent communication, and negotiation abilities.

In addition, they should be comfortable using sales and customer relationship management software.

Some Legal Sales Representatives may also pursue a certification in sales, marketing, or legal studies to boost their credentials and improve their selling techniques.

Further training and experience in the field of law, either through internships or on-the-job training, can also enhance a Legal Sales Representative’s understanding of their role and improve their performance.

 

Legal Sales Representative Salary Expectations

A Legal Sales Representative can expect to earn an average salary of $73,000 (USD) per year.

This income can fluctuate based on factors such as years of experience in the field, specialized legal knowledge, the complexity of the sales portfolio, the size of the company, and geographical location.

 

Legal Sales Representative Job Description FAQs

What skills does a Legal Sales Representative need?

Legal Sales Representatives should have excellent communication and negotiation skills to effectively sell their company’s legal products or services.

They should have a good understanding of legal terminology and concepts to explain the benefits of their offerings to potential clients.

A strong customer service orientation, problem-solving abilities, and the capability to maintain professional relationships are also essential for this role.

 

Do Legal Sales Representatives need a law degree?

While it is not a requirement, having a law degree or a background in legal studies can be beneficial for a Legal Sales Representative.

This role requires a good understanding of legal concepts and terminologies.

However, many successful Legal Sales Representatives have degrees in business, marketing, or related fields and receive on-the-job training to familiarize themselves with the legal aspects of their role.

 

What should you look for in a Legal Sales Representative resume?

A Legal Sales Representative’s resume should showcase their sales and negotiation skills and their understanding of the legal sector.

Look for past sales experience, particularly in a legal setting, and a track record of meeting or exceeding sales targets.

Strong communication skills and customer relationship management are also important.

Any experience with legal research or a background in law can be an added advantage.

 

What qualities make a good Legal Sales Representative?

A good Legal Sales Representative is proactive, motivated, and customer-focused.

They should have a deep understanding of the legal services or products they are selling and be able to communicate their benefits effectively to potential clients.

They should also be proficient at building and maintaining professional relationships and have the resilience and determination to achieve sales targets.

A good Legal Sales Representative also stays informed about changes and developments in the legal sector.

 

How difficult is it to hire a Legal Sales Representative?

Hiring a Legal Sales Representative can be challenging because the role requires a unique blend of sales skills and legal knowledge.

It might be difficult to find candidates who have experience in both areas.

Therefore, recruiters often look for candidates with strong sales skills and a willingness to learn about the legal industry, or candidates with a legal background who can be trained in sales techniques.

 

Conclusion

There you have it.

Today, we’ve lifted the veil on what it truly means to be a Legal Sales Representative.

And guess what?

It’s not just about selling legal services.

It’s about shaping the future of the legal industry, one sale at a time.

Armed with our comprehensive Legal Sales Representative job description template and real-world examples, you’re ready to make your move.

But why stop there?

Venture further with our job description generator. It’s your go-to tool for creating precision-crafted job listings or fine-tuning your resume to stand out.

Remember:

Every sale is a piece of the larger puzzle.

Let’s shape the future. Together.

How to Become a Legal Sales Representative (Complete Guide)

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