Location Analyst Job Description [Updated for 2025]

In the ever-evolving era of geo-data and location technology, the role of a location analyst is more crucial than ever.

As our world becomes increasingly interconnected, the demand for professionals who can analyze, interpret, and leverage location data continues to rise.

But let’s delve deeper: What’s truly expected from a location analyst?

Whether you are:

• A job seeker trying to understand the core responsibilities of this role,
• A hiring manager attempting to outline the perfect candidate,
• Or simply fascinated by the world of location analysis,

You’ve come to the right place.

Today, we present a customizable location analyst job description template, designed for effortless posting on job boards or career sites.

Let’s dive in without further ado.

Location Analyst Duties and Responsibilities

Location Analysts use their expertise in geospatial data, market trends, and demographic analysis to advise companies on the best locations for their business operations.

Their duties and responsibilities include:

• Analyzing geographical data to identify potential commercial locations
• Assessing market trends, demographics, and consumer behavior in various regions
• Working with Geographic Information System (GIS) software to map and visualize data
• Conducting site visits and fieldwork to evaluate potential locations
• Generating reports and presentations to communicate findings to stakeholders
• Collaborating with business development and real estate teams to understand business requirements
• Integrating statistical analysis and predictive modeling to forecast location performance
• Monitoring and updating databases of geographic and market information
• Contributing to strategic planning and decision-making regarding location investments

 

Location Analyst Job Description Template

Job Brief

We are seeking a highly skilled Location Analyst to aid in our business development and expansion strategies.

This role involves conducting geographical data analysis, interpreting complex data sets, and providing recommendations based on location intelligence.

Our ideal candidate is knowledgeable about GIS software, data visualization techniques, and is experienced in demographic profiling and market analysis.

Ultimately, the role of the Location Analyst is to provide in-depth insights about potential business locations that align with our strategic plans and growth objectives.

 

Responsibilities

• Conduct thorough geographical and demographic research
• Analyze data sets to identify potential business locations
• Utilize GIS software for data visualization and mapping
• Collaborate with business development team to align location strategies with business goals
• Develop and present location analysis reports to management
• Stay updated with latest trends and developments in location analysis
• Assist in the development of expansion strategies

 

Qualifications

• Proven experience as a Location Analyst or similar role
• Proficiency in GIS software and data visualization tools
• Strong analytical skills and ability to interpret complex data sets
• Knowledge of demographic profiling and market analysis
• Excellent presentation and reporting skills
• Strong understanding of business development strategies
• Bachelor’s degree in Geography, Business, or a related field

 

Benefits

• 401(k)
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Opportunities for professional development

 

Additional Information

• Job Title: Location Analyst
• Work Environment: Office setting with options for remote work. Some travel may be required for on-site location assessments.
• Reporting Structure: Reports to the Business Development Manager or Director of Operations.
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $60,000 minimum to $90,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

 

What Does a Location Analyst Do?

Location Analysts typically work for real estate companies, retail businesses, or any organizations that require optimal site selection for operational efficiency.

Their primary responsibility is to analyze geographical data and use spatial analysis techniques to identify the best locations for business operations.

This could include new retail stores, warehouses, or any other types of facilities depending on the organization’s needs.

They utilize GIS (Geographic Information System) tools, demographic data, market research, and competitive landscape analysis to evaluate potential locations.

The job of a Location Analyst also involves preparing reports and visual presentations on their research findings, which are then used to inform decision-making by management.

They often collaborate with other teams in the organization, such as marketing and logistics, to understand their needs and constraints, and to ensure that the selected locations align with the overall business strategy.

Location Analysts also monitor industry trends and local market dynamics to make recommendations on potential expansion or consolidation.

In addition, they may be involved in negotiations with landlords or local authorities during the site selection process.

 

Location Analyst Qualifications and Skills

A competent location analyst should have a variety of skills and qualifications including:

• Analytical skills to evaluate and interpret complex data related to demographics, economy, and geography.
• Strong knowledge of Geographic Information System (GIS) to analyze spatial and non-spatial data.
• Strong communication skills to clearly convey findings to business stakeholders and collaborate with cross-functional teams.
• Problem-solving abilities to identify potential challenges or issues in location planning and propose effective solutions.
• Attention to detail to ensure accuracy in data analysis and reporting.
• Understanding of real estate market trends, land use laws, and zoning regulations.
• Proficiency in using data visualization tools to present data in a comprehensible manner.
• Experience in using statistical analysis software such as SAS, SPSS or similar.
• Excellent decision-making skills to provide strategic location recommendations based on analysis findings.

 

Location Analyst Experience Requirements

Location Analysts often require a bachelor’s degree in fields such as Geography, Business Administration, or Urban Planning and at least 1 to 2 years of experience in a similar role.

Internship or part-time experience related to data analysis, market research, or real estate can be beneficial.

Early career Location Analysts can gain practical experience in roles such as Geographic Information System (GIS) Analyst, Real Estate Analyst, or Market Research Analyst.

This experience often provides a solid foundation in spatial analysis, demographic research, and data visualization.

Candidates with more than 3 years of experience typically have a robust understanding of location-based analytics and decision-making.

They may have further developed their skills in roles such as Retail Location Analyst or Business Location Consultant.

Professionals with more than 5 years of experience in the field usually have a strong background in strategic planning and predictive modeling, and may be prepared for advanced roles or management positions in the field.

Such positions may require experience in project management, leading teams, and making strategic business decisions.

 

Location Analyst Education and Training Requirements

Location Analysts typically have a bachelor’s degree in Geography, Computer Science, Data Science, or another related field.

They also need to be well-versed with Geographic Information System (GIS) tools and software.

Familiarity with data visualization tools and data analytic software like Tableau, SQL, Python, or R can be advantageous.

In-depth understanding of demographic, social, and economic data is crucial for this role.

Additionally, experience with mapping, cartography, or geospatial analysis can be beneficial.

Some positions, particularly those in specialized industries like retail or real estate, might require Location Analysts with a master’s degree in Urban Planning, Geography, or a related discipline.

Certification in GIS, data analytics, or related fields may enhance a candidate’s profile.

Several organizations and universities offer these certifications.

Pursuing a master’s degree or certification not only adds credibility but also indicates the candidate’s dedication to continuous learning and specialization in the field.

 

Location Analyst Salary Expectations

A Location Analyst earns an average salary of $60,476 (USD) per year.

The salary may fluctuate depending on the individual’s experience, the industry in which they’re employed, and the specific geographical location.

 

Location Analyst Job Description FAQs

What skills does a Location Analyst need?

A Location Analyst should possess strong analytical skills, as they will be dealing with a lot of data and statistics.

They should also have excellent communication skills, as they need to present their findings to stakeholders in an easy-to-understand manner.

Knowledge of Geographic Information Systems (GIS) is also essential.

Additionally, problem-solving skills and attention to detail are crucial for this role.

 

Do Location Analysts need a degree?

While it’s not always mandatory, a degree in Geography, Urban Planning, Business or a related field is often preferred.

Some roles may require a master’s degree in business or urban planning.

Knowledge in Geographic Information Systems (GIS) can be beneficial, as well as experience working with demographic and economic data.

 

What should you look for in a Location Analyst resume?

In a Location Analyst’s resume, look for a background in geography, business, or urban planning, as well as experience with GIS technology.

Any demonstrated experience in data analysis, real estate, and market research should also be considered.

Additionally, proficiency in database software and statistical analysis programs can be valuable.

 

What qualities make a good Location Analyst?

A good Location Analyst should have strong analytical skills to interpret complex data and translate it into actionable insights.

They should have good decision-making abilities, as their analysis will guide strategic decisions.

Communication skills are also important, as they often need to explain complex concepts to non-technical stakeholders.

Lastly, they should be detail-oriented to ensure the accuracy of their analysis.

 

How important is it for a Location Analyst to understand the local market?

Understanding the local market is extremely important for a Location Analyst.

They need to understand demographics, consumer behavior, and competition in the area.

This knowledge will allow them to make accurate predictions and provide valuable advice on site selection, expansion, and market penetration strategies.

 

Conclusion

And there we have it.

We’ve just demystified the intricate role of a location analyst.

Surprise, surprise?

It’s not just about examining geographical data.

It’s about shaping the business strategies and market expansions, one map at a time.

Equipped with our detailed location analyst job description template and real-world examples, you’re all set to embark on your journey.

But why not dig a little further?

Explore more with our job description generator. It’s your stepping stone to meticulously crafted job listings or polishing your resume to brilliance.

Bear in mind:

Every piece of geographical data contributes to the larger business landscape.

Let’s shape that future. Together.

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