Welcome to your ultimate guide on how to answer the classic interview question, “Sell me this pen.”
Whether you’re stepping into a sales role or not, this question aims to assess your persuasion skills, creativity, and quick thinking.
And today, we’re going to show you how to knock it out of the park with a pen-selling pitch that’s more compelling than a bestselling novel.
Sit back, relax, and let’s dive into the strategies that will have your interviewer hooked in no time.
“Sell me this pen” is a common interview question, particularly in sales roles. The best answers focus not on the pen itself but on understanding the needs of the buyer (interviewer) and tailoring your pitch to meet those needs. This could involve highlighting the pen’s unique features, its affordability, or even its emotional appeal.
The ultimate goal is to convince the interviewer that this pen can add value to their life or work in some way.
Why Interviewers Ask “Sell Me This Pen”
Understand the “why” behind the question, and you’re halfway to acing it.
Understanding the Interviewer’s Motive
Assessing Sales Skills
Right out of the gate, they’re looking to see if you have the basic chops for sales.
Can you handle a simple transaction? Are you able to elevate a mundane object to must-have status with just your words?
Gauging Creativity and Spontaneity
They’re peeking into your creative mind. How quickly can you construct a compelling narrative about an ordinary object?
It’s like asking an artist to sketch a masterpiece with a stick in the sand—impressive if you can pull it off.
Evaluating Pressure Handling
Can you keep your cool and deliver under pressure?
It’s one thing to sell ice in winter, but selling a pen on the spot? That’s where the rubber meets the road.
What Interviewers Are Looking For
Confidence and Persuasion Skills
Your pitch needs to ooze confidence. If you believe the pen is mightier than the sword, so will they.
And if you can persuade them that this pen could draft treaties and peace accords, you’re in business.
They also want to see how quickly you can learn and then sell any product—even if it’s just a pen. Can you identify its features and advantages over, say, a quill or a pencil?
Ability to Identify Customer Needs
This is about pinpointing and responding to the buyer’s needs.
Can you figure out why your interviewer might need this particular pen? That’s the key to a tailored pitch.
The History Behind the Question
Reference from Popular Culture (e.g., ‘The Wolf of Wall Street’)
Thanks to Hollywood, this question has a cult following. It’s cinematic, sure, but it’s also grounded in the real grit of salesmanship.
It’s your chance to channel your inner Jordan Belfort—minus the questionable ethics.
Its Evolution In Interview Scenarios
Once upon a time, this might have been a straightforward question. But in today’s complex market, it’s evolved.
It’s not just about function anymore—it’s about adding value, telling a story, and making that pen as personal as a wristwatch or a smartphone.
How to Answer “Sell Me This Pen” (Step-by-Step Approach)
When you’re handed a pen and told to sell it, you’re not just in an interview anymore. You’re on stage, spotlight’s on you, and it’s showtime.
But don’t sweat it. We’re going to walk you through the steps to make that pen the star of the show and you the ace director.
Step 1: Ask the Interviewer Questions
You’re not just a salesperson—you’re a detective.
Start by asking questions to uncover your “buyer’s” deepest pen desires.
- Identifying the interviewer’s needs: Get to the core of what they want. Is it a pen for signing checks or for sketching dreams?
- Understanding the use-case scenario: What’s the pen’s destiny? Desk drawer or display case?
- Gathering information to tailor your pitch: Every tidbit is gold. Collect enough, and you can craft a pitch that fits like a glove.
Step 2: Emphasize the Features
Now, turn that pen into a wand—show off its magic.
- Focusing on unique aspects of the pen: Is it mightier than others? Maybe it never bleeds or blotches.
- Relating features to benefits: Don’t just tell them what the pen has; tell them why it matters.
- Prioritizing what features to highlight based on the interviewer’s responses: If they bite on elegance, don’t sell them on endurance.
Step 3: Highlight the Benefits
It’s story time. Spin a tale where the benefits of this pen are the hero.
- Differentiating benefits from features: A feature is what it does; a benefit is what it does for you.
- Connecting the benefits to the interviewer’s needs: Make the pen the answer to their specific prayers.
- Crafting a story around the pen’s benefits: Maybe this pen is the last one they’ll ever need.
Step 4: Close with a Call to Action
You’ve set the scene. Now bring down the curtain with style.
- Encouraging immediate decision-making: Put that pen in their hand like it’s always belonged there.
- Techniques for effective closing: Sum up the pen’s Oscar-worthy performance in a single, compelling sentence.
- Handling objections or hesitations: If they throw a curveball, knock it out of the park with confidence and finesse.
Adaptability in Responses
You’re the pen’s sales chameleon. Be ready to change your colors.
- Modifying the pitch for different interviewer personas: Is your interviewer a no-nonsense type or a creative soul? Shape your pitch accordingly.
- Handling unexpected twists in the scenario: If they throw you for a loop, swing back with adaptability. Show them this pen—and you—can write in any genre.
Tips for Answering “Sell Me This Pen”
Alright, you understand why interviewers ask you to sell a pen. You even know the steps to craft your answer.
But let’s fine-tune your approach with some insider tips that can help you transform a good answer into a great one.
Building Rapport with the Interviewer
Using Mirroring Techniques
Imitation is the sincerest form of flattery. Reflecting the interviewer’s body language and speech patterns can create an instant, subconscious bond.
Engaging with Open-Ended Questions
Ask questions that require more than a yes or no. Get them talking about their pen-usage habits to unearth valuable sales angles.
Establishing a Connection Before Selling
Before diving into the sales pitch, connect on a personal level. Find common ground that can serve as a foundation for the relationship.
Demonstrating Enthusiasm and Passion
Injecting Energy into Your Pitch
A lethargic pitch can kill the sale. Your excitement about the pen is infectious, so amp it up!
Showing Genuine Belief in the Product
If you wouldn’t use it, why should they? Believe in the pen’s value and they’ll believe in your pitch.
Using Persuasive Language
Power Words and Phrases to Influence
Words like “revolutionary,” “innovative,” and “cutting-edge” can give your pen an edge.
Tone and Tempo of Speech
A well-timed pause can add drama. A change in tone can underscore a key benefit.
Preparing for Common Pushbacks
Anticipate why they might say no, and have your yes ready.
Using the Feel, Felt, Found Method
Acknowledge their hesitation (feel), show empathy (felt), and then provide a solution (found).
Staying Calm and Maintaining a Positive Demeanor
Don’t let pushback ruffle your feathers. Stay as smooth as the pen’s ink flow.
Displaying Knowledge About the Pen and Its Competition
Know why your pen beats out the rest. Is it the price? The design? The brand heritage?
Articulating the Pen’s Place in the Market
Where does this pen shine? In the boardroom, the art studio, or at the bank?
Being Concise and Direct
Keeping the Pitch Short and Engaging
Time is ink. Don’t waste it. Get to the good stuff, and keep their attention.
Avoiding Filler Words and Staying on Point
Um’s and ah’s are the enemies of persuasion. Cut the clutter and keep your message clear.
Practicing Your Pitch
Role-Playing with Friends or Mentors
Test your pitch on a friendly audience first. Their feedback is the sandpaper that smooths your pitch.
Adjusting Based on Feedback
Be agile. Tweak and refine your pitch until it’s as sharp as the pen’s point.
Mindfulness of Non-Verbal Cues
Understanding the Role of Body Language
Your body speaks volumes before you ever open your mouth. Make sure it’s telling the same story as your words.
Maintaining Eye Contact and a Confident Posture
Eye contact is like a firm handshake—it shows confidence. Pair it with a posture that says you’re in command.
“Sell Me This Pen” Answer Examples
The Basic Sales Pitch
How To Sell The Pen By Focusing On Its Primary Function
The basic sales pitch revolves around the pen’s primary function: writing.
Highlight its smooth ink flow, comfortable grip, and reliable performance that ensures every word is captured with precision and ease.
The Idol Close
Associating The Pen With A Famous Personality Or Event Related To The Buyer’s Favorite Celebrity
The Idol Close strategy involves associating the pen with a favored celebrity or significant event, making it more than just a writing tool.
This approach allows you to tap into the buyer’s emotional connection with their idol, thereby creating a strong desire for the pen.
The Superpower Close
Giving The Pen A Whimsical, Fictional Feature Based On The Buyer’s Desired Superpower
The superpower close strategy involves infusing a touch of whimsy and imagination into your sales pitch.
This approach is all about attributing a fictional, superpower-like quality to the pen that aligns with the buyer’s dream abilities or characteristics.
It’s about making the pen more than just a writing tool – it becomes an extension of the person’s identity or aspirations.
The High-Ticket Close
Positioning The Pen As A Luxury, Statement-Making Item Associated With High-Profile Personalities Or Significant Events
The high-ticket close strategy pivots on the allure of luxury and exclusivity.
It positions the pen not just as a simple writing tool but as a statement-making accessory that exudes sophistication, class, and power.
This approach often involves associating the pen with high-profile personalities, significant events, or even prestigious brands known for their opulence.
Supply And Demand
Demonstrating The Immediate Need Or Requirement For The Product At Hand
Mastering the art of supply and demand in sales means understanding the buyer’s immediate needs and how your product, in this case, the pen, can fulfill them.
A successful sales pitch capitalizes on a pressing requirement or scarcity to create a sense of urgency or need.
Emphasizing A Unique Feature Of The Pen
When focusing on the feature spotlight strategy, you’re emphasizing a unique or standout feature of the pen that sets it apart from others.
This could be anything from a built-in LED light to an innovative grip design.
Highlighting this special feature not only makes your product more interesting but also shows the interviewer that you understand the importance of differentiation in sales.
As A Collectible Or Appreciating Asset
From an investment standpoint, a pen can be seen as more than just a writing instrument.
It could be an appreciating asset or collectible, especially if it’s from a renowned brand, limited edition series, or holds historical significance.
This perspective appeals to buyers interested in unique pieces that increase in value over time due to their rarity or peculiar features.
Selling Based On Its Legacy Or Brand’s Reputation
Selling a pen based on its historical significance or the brand’s reputation is an effective strategy that taps into the buyer’s appreciation for legacy and quality.
This approach emphasizes the pen’s lineage, how it has evolved over time, or how the brand has consistently delivered top-notch products, thereby instilling confidence in its purchase.
Creating A Personal Story Around The Pen
Tapping into the emotional aspect of a purchase can be an incredibly powerful sales technique.
By creating a personal story around the pen, you can connect with the buyer on a deeper level, stirring up feelings of nostalgia, sentimentality, or even ambition.
This approach allows you to transform an ordinary object into something meaningful and emotionally charged.
Targeting A Specific Group (e.g., Artists)
To effectively sell the pen to a niche audience, you need to understand their unique needs, preferences, and pain points.
For instance, if your target group is artists or designers, emphasize the pen’s precision, color range, or how it can aid in their creative process.
Creating A Need To Purchase Now
The urgency technique taps into the human instinct of fear of missing out (FOMO), creating an immediate need to buy.
By emphasizing limited stock, time-bound deals, or a fast-approaching deadline, you make the purchase seem urgent and necessary.
Highlighting Its Superiority Over Competitors
Understanding the comparative advantage of your product is crucial in a competitive market.
It’s about highlighting the unique features that set your pen apart from others, whether it’s smoother ink flow, a more comfortable grip, or superior build quality.
By focusing on these attributes, you’re not just selling a pen; you’re selling an unparalleled writing experience.
If The Pen Is Environmentally Friendly
When pitching the pen from an eco-friendly perspective, highlight its sustainable features and the environmental benefits of choosing this product over others.
Discuss how it reduces waste, perhaps through refills or biodegradable components, and align your pitch with the buyer’s values of sustainability and responsible consumption.
The Collector’s Pitch
Selling As A Collector’s Item
The collector’s pitch is a compelling strategy that appeals to the buyer’s appreciation for rarity, exclusivity, and potential value appreciation.
The key here is to highlight the pen’s uniqueness, limited availability, and potential to become a valuable collectible in the future.
This approach stirs up a sense of urgency and desire in the buyer to own something special.
The Gift Perspective
Positioning The Pen As An Ideal Gift
When considering the gift perspective, remember that a pen can be much more than just a writing tool.
It can be a token of appreciation, a symbol of achievement, or even an heirloom passed down through generations.
A pen gifted on special occasions like graduations, promotions, or retirements carries emotional significance and becomes a cherished possession.
Emphasizing Its Cost Effectiveness.
The affordability pitch is all about emphasizing the pen’s cost-effectiveness.
This strategy involves demonstrating how the pen offers excellent value for money, either through its long-lasting ink, durable construction, or simply by being reasonably priced yet high in quality.
The Luxury Appeal
Selling The Pen As A Luxury Or Status Symbol
Luxury isn’t just about price; it’s a mindset, an experience.
To sell a pen as a luxury item or status symbol, you need to evoke emotions of prestige, exclusivity, and high quality.
Discuss the fine materials used in its construction, the meticulous craftsmanship behind it, and how owning such a pen raises one’s perceived status.
Selling Based On Its Unique Design
Emphasizing the innovative design of a product is a powerful sales strategy.
It involves highlighting the unique and creative aspects of the pen’s design that make it stand out from the rest.
This approach can captivate potential buyers who appreciate novelty, uniqueness, and creativity in their everyday items.
Durability And Longevity
The Pen’s Ability To Last Long
When selling a pen, emphasizing its durability and longevity can be a powerful approach.
Highlight the pen’s sturdy construction, the quality of materials used, and how it is designed to withstand daily use over an extended period.
This strategy appeals to practical buyers who value long-lasting products that offer great value for money.
Using Testimonials Of Satisfied Customers.
Harnessing the power of testimonials can be a game-changer in selling the pen.
This strategy involves using positive feedback or reviews from satisfied customers to boost credibility and establish trust.
By sharing real-life experiences and success stories, you demonstrate how the product has provided value to others, thus making it more appealing to potential buyers.
Emphasizing Ergonomics For Left Handers, For Instance
The inclusivity pitch is all about showcasing the pen’s universal design, making it a perfect fit for everyone, including left-handers.
Emphasize its ergonomic features that ensure comfort and ease of use for both right-handed and left-handed individuals, thus demonstrating your product’s commitment to inclusivity.
Features Like A Pocket Clip Or Retractability
Convenience is king in our fast-paced world, and the same applies when selling a pen.
Highlight features that add to its convenience factor, such as a pocket clip for easy accessibility or retractability that prevents ink stains, making it an ideal choice for busy professionals or students on the go.
Selling Based On Brand’s Established Reputation.
Leveraging brand loyalty as a sales strategy involves tapping into the trust and recognition associated with the product’s brand name.
It’s about emphasizing the consistent quality, exceptional service, and unique attributes that have made the brand a preferred choice for many.
This approach capitalizes on the emotional connection customers have with the brand, often resulting in repeat purchases and referrals.
Functionality Over Form
Focus On Multiple Functionalities
When selling a pen, focusing on its multifunctionality can be a compelling strategy.
Instead of just emphasizing the aesthetic appeal or design of the pen, highlight its multiple uses and features. This could include anything from a built-in flashlight or ruler to a stylus tip for touchscreen devices.
The goal is to present the pen as more than just a writing tool but as an essential utility device that serves various needs.
Reverse Psychology By Discussing What It’s Not
Using the limitation highlight strategy is an unconventional yet effective way to sell a product.
By focusing on what the pen is not, you’re essentially using reverse psychology to emphasize its strengths.
This approach can be particularly persuasive because it indirectly highlights the pen’s value and quality without being overly promotional.
Discussing The Personalization Features
Customizing a pen is more than just adding a name or logo; it’s about making the pen an extension of your personality, your values, and your style.
Personalization can range from choosing the color, material, and design to engraving initials or memorable dates.
This not only adds a unique touch but also increases the emotional connection between the user and the product.
Limited Edition Or Designs
The scarcity approach leverages the principle of supply and demand to create a sense of urgency and exclusivity.
By positioning the pen as a limited edition or unique design, you make the buyer feel they’re getting something rare, enhancing its perceived value and making it more desirable.
How The Pen Complements Other Products.
The expansion strategy is a powerful approach that ties the pen into an ecosystem of products, making it more than just a writing tool.
This strategy leverages the pen as a key component in a broader workspace setup or creative process, emphasizing how it complements and enhances the use of other products such as notebooks, sketch pads, organizers, or digital devices.
Associating The Pen With A Particular Lifestyle
When it comes to selling a pen based on lifestyle, the key is to create an image that resonates with the buyer’s aspirations or current way of life.
This strategy involves painting a vivid picture of how this pen fits seamlessly into their daily routine or complements their personal style, making it not just a writing tool, but an integral part of their identity.
Emphasizing Non-Toxic Ink Or Child-Safe Features
A safety pitch emphasizes the non-toxic ink or child-safe features of the pen.
It’s about assuring the buyer that their health and safety, or that of their loved ones, is not at risk.
This approach works well with parents, educators, or anyone concerned about safety.
Aligning The Pen With A Cultural Significance
Cultural relevance can be a powerful selling point, especially if your pen has a design or feature that resonates with the buyer’s cultural background, traditions, or values.
This strategy involves aligning the product with a cultural significance that creates an emotional connection and enhances its appeal to the potential buyer.
Interactive Sales Technique
Asking The Buyer What They Seek In A Pen
An interactive sales technique involves engaging the buyer in a conversation about their specific needs and preferences.
This approach not only provides you with valuable insights but also makes the buyer feel valued and understood, increasing their likelihood of making a purchase.
The Reliability Pitch
Emphasizing Consistent Performance.
Reliability is a key attribute of any product, and pens are no exception. In your sales pitch, underscore the consistent performance of the pen.
Highlight its unfailing ability to produce smooth, uninterrupted lines every time it’s used, regardless of the writing surface.
Emphasize its resilience against leaks or breaks as well as its dependable ink flow that doesn’t run dry unexpectedly.
Highlighting The Tactile Or Visual Pleasures
Utilizing sensory appeal in your sales pitch can be a game-changer.
It’s about highlighting the tactile and visual pleasures that using the pen can provide.
This could be anything from the smooth glide of the pen on paper, to its balanced weight in hand, or even the aesthetic pleasure derived from its sleek design.
Usability For All Ages
Emphasizing Design For Both Young And Old
A pen’s design that caters to all age groups is a compelling selling point.
It ensures that the product is universally usable, from children learning to write their first letters to adults signing important documents.
Highlighting Features Like Leak-Proof Design
Travelers, especially those who are frequently on the move, need a reliable pen that won’t leak or explode in their bag.
A leak-proof design is an essential feature for them, as it ensures that their notes and documents remain clean and smudge-free.
They’ll also appreciate the convenience of not having to worry about ink stains on their clothes or travel gear.
Ideal For Students Or Professionals
When pitching the pen from an educational perspective, highlight its importance in aiding learning and professional growth.
Discuss how it can facilitate note-taking, improve handwriting, or act as a tool for sketching diagrams during brainstorming sessions.
Mention its durability to withstand long study hours and ergonomic design to prevent hand fatigue.
Emphasizing The Craftsmanship
Craftsmanship is an underrated aspect that can make a significant difference in the perception of a product.
Highlighting the precision, attention to detail, and superior quality that goes into making each pen can elevate its value in the eyes of the potential buyer.
This strategy appeals to those who appreciate fine workmanship and understand that it translates into durability and reliability.
Pitching It As An Upgrade From Regular Pens
The upgradation angle is a persuasive strategy that focuses on positioning the pen as an advanced and superior alternative to regular pens.
This approach emphasizes the exceptional features, enhanced performance, or unique design elements that make this pen a worthwhile upgrade from the usual writing instruments.
Delving Into Technical Specifications
Delving into the technical aspects of the pen can be a game-changer.
This strategy involves highlighting the pen’s technical specifications, such as its ink type and capacity, nib size and material, weight, dimensions, and any other technological features that set it apart from ordinary pens.
It’s about showcasing how these technical details contribute to the overall writing experience, efficiency, and convenience.
Ideal For Corporate Settings And Professionals.
In a corporate setting, the pen becomes more than just a writing tool – it’s a symbol of professionalism, authority, and attention to detail.
Emphasize the pen’s sleek design, high-quality materials, smooth ink flow for easy note-taking during meetings, and how it complements their professional image.
Versatility In Use
Writing On Multiple Surfaces
Versatility is a key factor when it comes to selling a pen.
By highlighting its ability to write on a variety of surfaces, you accentuate the pen’s adaptability and usefulness in different situations, making it more appealing to potential buyers.
Refill And Sustainability
Eco-Friendly Refills And Sustainable Design
In an era where sustainability is more than just a buzzword, highlighting the eco-friendly aspects of the pen can be a powerful selling point.
Emphasize how the pen comes with refillable options, reducing waste and contributing to environmental conservation.
In addition, if the pen’s design incorporates sustainable or recycled materials, make sure to mention this as it further enhances its green credentials.
Emphasizing The Range Of Colors Available
When selling a pen, the color variety can be an enticing factor.
Highlight the spectrum of colors available, emphasizing how each hue serves a different purpose and mood.
Whether it’s classic black for formal documents, vibrant blue for everyday writing, or fun shades like red and green for creative endeavors – every color has its own story.
Selling Based On A Historical Design Or Association
The historical nostalgia pitch is a powerful tool that leverages the rich tapestry of history and the emotional resonance it carries.
By aligning your product with a significant historical event, person, or era, you create an emotional connection that transcends the simple function of the pen.
This approach appeals to lovers of history, collectors, and those who appreciate vintage aesthetics.
Modern Day Essential
Associating It With Modern Need
In the fast-paced, digital world we live in, it’s essential to have tools that can keep up with our needs.
A pen is no longer just an instrument for writing; it’s a tool we use to jot down quick notes during a phone call, sign important documents or even sketch out ideas when inspiration strikes.
It’s a modern-day essential that fits seamlessly into our daily routines.
Discussing Its Relevance In The Future
In the rapidly evolving world of technology, future-proofing is a crucial selling strategy.
It involves emphasizing how the pen will remain relevant and useful in the future, despite technological advancements or changing trends.
This approach appeals to buyers who value long-term utility and adaptability.
If It’s A Result Of A Special Collaboration
A collaboration highlight is a strategic approach that emphasizes the unique value brought about by a special partnership in creating the pen.
This could be a collaboration between renowned brands, artists, or designers, which adds an exclusive touch to the product, making it more desirable and intriguing for potential buyers.
Showing Its Popularity In Social Circles
Leveraging social proof in your sales pitch can be a powerful strategy.
This approach involves showcasing the pen’s popularity among various social circles, such as renowned authors, artists, or successful entrepreneurs.
By demonstrating that influential people prefer this particular pen, you’re subtly suggesting that owning it can provide similar success or status.
A Part Of Sales Going To A Good Cause
The philanthropic angle is a powerful selling technique that connects the product to a cause, creating an emotional bond with the buyer.
By highlighting that a part of the pen’s sales proceeds goes towards supporting a charitable organization or initiative, you’re not just selling a pen; you’re offering an opportunity for the buyer to contribute to a greater good.
Limited Time Offer
Highlighting Discounts Or Promotions
A limited-time offer is a powerful sales strategy that creates a sense of urgency and scarcity, compelling the potential buyer to act immediately.
By emphasizing the temporary price reduction or added value, you not only make your pen more attractive but also speed up the decision-making process.
Warranty, Repair, Or Customer Service
Post-purchase services, such as warranty, repair, or customer service, can be a powerful tool in your sales arsenal.
These services indicate that the company stands behind its product and is committed to ensuring customer satisfaction beyond the point of purchase.
It’s about selling peace of mind along with the pen.
Discussing Its Exclusivity In The Market
An exclusivity pitch leverages the rarity or uniqueness of the pen to increase its perceived value.
It emphasizes on the limited availability, unique design, or specific features that make it stand out from other pens in the market.
This approach can be especially effective when selling to collectors, enthusiasts, or anyone who appreciates owning something exclusive.
Event Or Festival Tie-In
Associating With An Upcoming Event Or Festival.
An event or festival tie-in strategy capitalizes on the timely relevance of a significant event, holiday, or cultural celebration.
By associating the pen with an upcoming occasion, you can create a sense of urgency and tap into the buyer’s emotional connection to that event, making your pitch more compelling.
Ergonomic Design, Reduced Strain, Etc.
When selling a pen from a health perspective, focus on its ergonomic design that promotes comfortable and stress-free usage.
Highlight how it can help reduce strain on the hand muscles, prevent carpal tunnel syndrome, or even improve handwriting due to its well-balanced weight distribution and grip-friendly shape.
Beyond Writing, Other Functions It Can Perform
When selling a pen, highlighting its multipurpose utility can be a game-changer.
Besides being a writing instrument, the pen could serve as a tool for self-defense, an emergency glass breaker, or even a stylus for touch screen devices.
Its versatility extends beyond writing and into realms that the buyer may not have considered before.
How NOT To Answer “Sell Me This Pen”
We’ve been through the do’s—let’s talk about the don’ts.
Remember, sometimes knowing what NOT to do is just as important as knowing what to do.
Here are some pitfalls to avoid when it’s your turn to shine.
Avoiding Generic Descriptions
Why Being Vague Doesn’t Work
“Uh, it writes well and is pretty comfortable to hold.” That won’t cut it. Be specific to be memorable.
The Importance of Specifics
“This pen features a gel grip that contours to your fingertips and ink that’s been refined to dry 3 seconds faster than standard pens.” Specifics sell.
Steering Clear of Over-Promising
The Risks of Making Unrealistic Claims
“This pen will last a lifetime!” Easy there. If it won’t, don’t say it will.
Staying Truthful and Building Trust
It’s simple—make claims you can back up. Trust is the currency of sales.
Not Ignoring the Interviewer’s Needs
The Consequences of a One-Sided Pitch
The pen could write upside down, but if they never need that, who cares?
Tailoring the Pitch to the Interviewer
Listen first, then sell. Their needs dictate your pitch.
Evading a Monotonous Delivery
The Impact of Delivery on the Perception of Enthusiasm
Monotone equals monoboring. Show some life!
Varying Tone and Pace to Maintain Interest
A well-timed whisper or a sudden burst of excitement can make your pitch.
Escaping the Price Trap
Why Leading with Price Can Be a Mistake
“Only $1.99!” But if it looks and feels cheap, you’ve just shot yourself in the foot.
Focusing on Value Over Cost
Value is the name of the game. What does it do for them that no other pen can?
Bypassing the Hard Sell
The Drawbacks of Being Too Aggressive
Don’t be the person that makes people clutch their wallets a little tighter.
Balancing Assertiveness with Respect
Confidence is key, but there’s a fine line between that and pushiness.
In conclusion, the question “Sell me this pen” is not just about selling a pen.
It’s about your ability to sell an idea, a concept, and most importantly – yourself. It’s about showcasing your understanding of what selling truly entails: identifying needs, presenting solutions, creating value, and building trust.
Every single one of these approaches can help you demonstrate these skills in an interview setting.
Remember that the best salespeople are those who can adapt their strategies based on the person they’re selling to.
So don’t limit yourself to just one or two ways of selling the pen. Instead, use this list as a toolbox from which you can pull out the right tool at the right time.
Now, go out there and sell your pen. And by pen, we mean your undeniable value.